CMO · Playbook · Advanced · Saves 60+ hours
YouTube B2B Channel Playbook
The complete playbook for building a B2B YouTube channel that drives awareness and demand.
What's included
- Channel strategy and positioning
- Content programming
- SEO and discovery optimization
- Production standards
- Thumbnail and title optimization
- Analytics and optimization
- Monetization and lead gen
Best used when
- Building YouTube presence
- Long-form video strategy
- SEO and discovery
- Educational content
- Thought leadership
The template
The Template
CHANNEL STRATEGY
B2B YouTube Purpose
| Goal | Content Focus |
|---|---|
| Awareness | Thought leadership, trends |
| Education | How-tos, tutorials |
| Demand gen | Product demos, use cases |
| SEO | Problem-solution content |
| Trust | Customer stories |
Channel Positioning
[Channel Name] helps [target audience] learn [topics]
through [content types] to achieve [outcomes].
CONTENT PROGRAMMING
Content Series
| Series | Format | Frequency |
|---|---|---|
| Main educational | 8-15 min | Weekly |
| Quick tips | 3-5 min | 2x/week |
| Interviews | 20-30 min | Bi-weekly |
| Product updates | 5-10 min | As needed |
Content Calendar
| Week | Main Video | Supporting |
|---|---|---|
| 1 | Deep dive | 2 shorts |
| 2 | Interview | 2 shorts |
| 3 | Tutorial | 2 shorts |
| 4 | Trends | 2 shorts |
SEO OPTIMIZATION
Keyword Research
- YouTube search suggest
- TubeBuddy/vidIQ tools
- Competitor analysis
- Google Trends
Video Optimization
| Element | Best Practice |
|---|---|
| Title | Keyword in first 60 chars |
| Description | Keyword in first 25 words |
| Tags | 8-15 relevant tags |
| Thumbnail | Custom, clear text |
| Chapters | Timestamps with keywords |
PRODUCTION STANDARDS
Minimum Quality
| Element | Standard |
|---|---|
| Resolution | 1080p minimum |
| Audio | Clear, no echo |
| Lighting | Consistent, professional |
| Framing | Rule of thirds |
Video Structure
0:00 - Hook (5-10 sec)
0:10 - Intro/promise (20-30 sec)
0:40 - Content (body)
-2:00 - Recap/summary
-1:00 - CTA
-0:30 - End screen
THUMBNAILS & TITLES
Thumbnail Best Practices
- High contrast
- Clear text (3-5 words max)
- Face when possible
- Consistent style
- Test variations
Title Formulas
"How to [achieve outcome] in [timeframe]"
"[Number] [thing] mistakes you're making"
"Why [common belief] is wrong"
"The [thing] that changed [outcome]"
PERFORMANCE METRICS
| Metric | Target |
|---|---|
| CTR | >4% |
| Avg. view duration | >50% |
| Watch time | Growing |
| Subscribers | Growing |
| Traffic to website | Track |
Frequently asked questions
What is the YouTube B2B Channel Playbook?
The complete playbook for building a B2B YouTube channel that drives awareness and demand.
Who is the YouTube B2B Channel Playbook for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the YouTube B2B Channel Playbook take to use?
It saves roughly 60+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the YouTube B2B Channel Playbook free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the YouTube B2B Channel Playbook?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.