CMO · Framework · Intermediate · Saves 25+ hours
Viral Content Formula Framework
A framework for creating content with higher viral potential (within B2B context).
What's included
- Viral content characteristics
- Content type analysis
- Hook formulas
- Format optimization
- Testing methodology
- Examples library
Best used when
- Creating high-performing content
- Understanding engagement
- Testing content formats
- Training content team
- Improving reach
The template
The Template
VIRAL CONTENT CHARACTERISTICS
The STEPPS Model (Berger)
| Element | Description | B2B Application |
|---|---|---|
| Social Currency | Makes sharer look smart | Industry insights, data |
| Triggers | Top of mind | Timely topics, trends |
| Emotion | Evokes feeling | Inspiration, surprise |
| Public | Visible to share | Screenshots, results |
| Practical Value | Useful | How-tos, templates |
| Stories | Narrative | Customer stories, journey |
HIGH-PERFORMING CONTENT TYPES
B2B Viral Patterns
| Pattern | Example | Why It Works |
|---|---|---|
| Contrarian take | "Why [common belief] is wrong" | Provokes discussion |
| Behind the scenes | Failure stories, real numbers | Authenticity |
| Data/research | Original stats, benchmarks | Social currency |
| Templates | Ready-to-use resources | Practical value |
| Predictions | Future of industry | Thought leadership |
| Hot takes | Strong opinions on news | Engagement bait |
HOOK FORMULAS
Opening Lines That Work
1. Question: "Why do most [role] fail at [thing]?"
2. Contrarian: "Unpopular opinion: [hot take]"
3. Story: "3 years ago, I [situation]"
4. Data: "We analyzed [X] and found..."
5. Promise: "The framework that [result]"
6. List: "[Number] things I wish I knew about [topic]"
Hook Testing
- Test 3-5 different hooks
- Measure first hour engagement
- Save hooks that work
- Build a swipe file
FORMAT OPTIMIZATION
By Platform
| Platform | Best Formats |
|---|---|
| Carousels, text with line breaks | |
| Threads, quote tweets | |
| Reels, carousels | |
| TikTok | Short video, trending sounds |
Engagement Boosters
- Ask questions at the end
- Use numbers in first line
- Include line breaks
- End with clear CTA
TESTING METHODOLOGY
A/B Testing Process
- Create 2-3 variations
- Post at same times (different days)
- Measure engagement after 24 hours
- Document winners
- Apply learnings to next content
Frequently asked questions
What is the Viral Content Formula Framework?
A framework for creating content with higher viral potential (within B2B context).
Who is the Viral Content Formula Framework for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Viral Content Formula Framework take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Viral Content Formula Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Viral Content Formula Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.