CRO · Playbook · Intermediate · Saves 30+ hours
Video Prospecting Playbook
A playbook for using video in prospecting to cut through the noise.
What's included
- Video Strategy
- When to use video
- Video types
- Integration with sequences
- Video Production
- Setup and lighting
- Script structure
- Thumbnail optimization
- Length guidelines
- Tools and Workflow
- Tool selection
- Recording workflow
- Distribution methods
- Tracking and analytics
- Best Practices
- Personalization
- CTAs
- Follow-up
Best used when
- Differentiating outreach
- Increasing response rates
- Training SDRs on video
- Breaking through noise
The template
The Template
VIDEO STRATEGY
When to Use Video
VIDEO PROSPECTING STRATEGY
HIGH-VALUE USE CASES:
☐ Tier 1 account outreach
☐ Executive prospecting
☐ Follow-up after no response
☐ Post-meeting thank you
☐ Breaking through gatekeepers
VIDEO TYPES:
1. Personalized intro (60-90 sec)
2. Screen share demo teaser (60 sec)
3. Value-add content share (60-90 sec)
4. Follow-up/re-engagement (30-60 sec)
INTEGRATION:
☐ Video as email attachment
☐ Video in LinkedIn message
☐ Video in sequence step
☐ Video on landing page
AVOID:
☐ Mass video sends
☐ Videos over 2 minutes
☐ Poor lighting/audio
☐ Reading from script visibly
Video Decision Matrix
| Scenario | Video Worth It? | Type |
|---|---|---|
| Tier 1 account | Yes | Personalized |
| C-level contact | Yes | Executive-focused |
| 3+ emails no response | Yes | Re-engagement |
| High volume list | No | Use email |
VIDEO PRODUCTION
Video Recording Framework
VIDEO RECORDING SETUP
TECHNICAL SETUP:
☐ Webcam at eye level
☐ Good lighting (face visible)
☐ Clean background
☐ Quality audio (no echo)
☐ Quiet environment
VIDEO STRUCTURE (60-90 sec):
0-10 sec: Personalized hook
"Hi [Name], I noticed [specific thing]..."
10-30 sec: Why reaching out
"The reason for this video is..."
30-60 sec: Value proposition
"Companies like [X] are seeing..."
60-90 sec: Call to action
"I'd love 15 minutes to show you..."
THUMBNAIL:
☐ Whiteboard with their name
☐ Smile
☐ Bright/clear image
Frequently asked questions
What is the Video Prospecting Playbook?
A playbook for using video in prospecting to cut through the noise.
Who is the Video Prospecting Playbook for?
It is built for CROs and their teams working on SDR/BDR Operations. The AI coach adapts it to your company, stage, and goals.
How long does the Video Prospecting Playbook take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the Video Prospecting Playbook free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Video Prospecting Playbook?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.