CRO · Framework · Advanced · Saves 50+ hours
Usage-Based Pricing Model
A framework for implementing usage-based pricing.
What's included
- Usage metric selection
- Rate structure design
- Commit and overage models
- Predictability features
- Implementation considerations
Best used when
- Implementing consumption pricing
- Aligning price with value
- Reducing barrier to entry
- Scaling with customer success
The template
The Template
USAGE METRIC SELECTION
Metric Selection Framework
USAGE METRIC CRITERIA
CANDIDATE METRICS:
☐ API calls
☐ Data volume (GB)
☐ Compute time
☐ Active users
☐ Events/transactions
☐ Records/objects
☐ Messages sent
SELECTION CRITERIA:
Metric A Metric B Metric C
Value aligned: ___/5 ___/5 ___/5
Easy to track: ___/5 ___/5 ___/5
Predictable: ___/5 ___/5 ___/5
Hard to game: ___/5 ___/5 ___/5
Scalable: ___/5 ___/5 ___/5
Total: ___/25 ___/25 ___/25
SELECTED METRIC: _______________
RATIONALE: _______________
Usage Model Options
| Model | Structure | Best For |
|---|---|---|
| Pure usage | Pay for what you use | Low-volume, sporadic |
| Commit + overage | Base commit + overages | Predictable + upside |
| Tiered usage | Volume discounts at tiers | High-volume users |
| Hybrid | Platform + usage | Multiple value drivers |
RATE STRUCTURE
Usage Pricing Design
USAGE RATE STRUCTURE
MODEL: Commit + Overage
COMMIT TIERS:
Tier 1: _____ units/mo @ $_____ = $_____/mo
Tier 2: _____ units/mo @ $_____ = $_____/mo
Tier 3: _____ units/mo @ $_____ = $_____/mo
Enterprise: Custom
OVERAGE RATES:
0-20% over commit: $_____ /unit
20-50% over commit: $_____ /unit
50%+ over commit: $_____ /unit
PREDICTABILITY FEATURES:
☐ Spend caps available
☐ Usage alerts at X%
☐ Rollover credits
☐ Burst allowance
☐ Prepaid credits option
EXAMPLE CUSTOMER:
Commit: 10,000 units @ $0.10 = $1,000/mo
Actual usage: 12,000 units
Overage: 2,000 @ $0.12 = $240
Total: $1,240/mo
Frequently asked questions
What is the Usage-Based Pricing Model?
A framework for implementing usage-based pricing.
Who is the Usage-Based Pricing Model for?
It is built for CROs and their teams working on Pricing & Packaging. The AI coach adapts it to your company, stage, and goals.
How long does the Usage-Based Pricing Model take to use?
It saves roughly 50+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Usage-Based Pricing Model free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Usage-Based Pricing Model?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.