Gold by MangoMagic

CRO · Framework · Advanced · Saves 50+ hours

Usage-Based Pricing Model

A framework for implementing usage-based pricing.

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What's included

  • Usage metric selection
  • Rate structure design
  • Commit and overage models
  • Predictability features
  • Implementation considerations

Best used when

  • Implementing consumption pricing
  • Aligning price with value
  • Reducing barrier to entry
  • Scaling with customer success

The template

The Template

USAGE METRIC SELECTION

Metric Selection Framework

USAGE METRIC CRITERIA

CANDIDATE METRICS:
☐ API calls
☐ Data volume (GB)
☐ Compute time
☐ Active users
☐ Events/transactions
☐ Records/objects
☐ Messages sent

SELECTION CRITERIA:
           Metric A  Metric B  Metric C
Value aligned:  ___/5    ___/5    ___/5
Easy to track:  ___/5    ___/5    ___/5
Predictable:    ___/5    ___/5    ___/5
Hard to game:   ___/5    ___/5    ___/5
Scalable:       ___/5    ___/5    ___/5
Total:          ___/25   ___/25   ___/25

SELECTED METRIC: _______________
RATIONALE: _______________

Usage Model Options

Model Structure Best For
Pure usage Pay for what you use Low-volume, sporadic
Commit + overage Base commit + overages Predictable + upside
Tiered usage Volume discounts at tiers High-volume users
Hybrid Platform + usage Multiple value drivers

RATE STRUCTURE

Usage Pricing Design

USAGE RATE STRUCTURE

MODEL: Commit + Overage

COMMIT TIERS:
Tier 1: _____ units/mo @ $_____ = $_____/mo
Tier 2: _____ units/mo @ $_____ = $_____/mo
Tier 3: _____ units/mo @ $_____ = $_____/mo
Enterprise: Custom

OVERAGE RATES:
0-20% over commit: $_____ /unit
20-50% over commit: $_____ /unit
50%+ over commit: $_____ /unit

PREDICTABILITY FEATURES:
☐ Spend caps available
☐ Usage alerts at X%
☐ Rollover credits
☐ Burst allowance
☐ Prepaid credits option

EXAMPLE CUSTOMER:
Commit: 10,000 units @ $0.10 = $1,000/mo
Actual usage: 12,000 units
Overage: 2,000 @ $0.12 = $240
Total: $1,240/mo

Frequently asked questions

What is the Usage-Based Pricing Model?

A framework for implementing usage-based pricing.

Who is the Usage-Based Pricing Model for?

It is built for CROs and their teams working on Pricing & Packaging. The AI coach adapts it to your company, stage, and goals.

How long does the Usage-Based Pricing Model take to use?

It saves roughly 50+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.

Is the Usage-Based Pricing Model free?

Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Usage-Based Pricing Model?

The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.