Technology Partner Playbook

PARTNERSHIP STRATEGY

Tech Partnership Framework

TECHNOLOGY PARTNERSHIP STRATEGY

PARTNERSHIP VALUE:
☐ Integration adds customer value
☐ Joint solution differentiation
☐ Market expansion opportunity
☐ Competitive positioning

PARTNER TYPES:
Strategic:
☐ Deep integration
☐ Joint development
☐ Co-marketing investment
☐ Executive sponsorship

Standard:
☐ Basic integration
☐ Marketplace listing
☐ Limited co-marketing
☐ Self-service support

PRIORITIZATION CRITERIA:
☐ Customer demand (weighted 40%)
☐ Market opportunity (weighted 30%)
☐ Implementation effort (weighted 20%)
☐ Partner commitment (weighted 10%)

PARTNERSHIP SCORE: _____/100
Priority: ☐ Strategic ☐ Standard ☐ Defer

Tech Partner Matrix

Partner	Integration	GTM	Priority

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PARTNERSHIP DEVELOPMENT

Integration Partnership Workflow

TECH PARTNERSHIP DEVELOPMENT

PHASE 1 - ALIGNMENT:
☐ Partnership objectives defined
☐ Integration scope agreed
☐ Resource commitment confirmed
☐ Timeline established

PHASE 2 - INTEGRATION:
☐ Technical requirements documented
☐ API access provided
☐ Development milestones set
☐ Testing and validation
☐ Documentation complete

PHASE 3 - GO-TO-MARKET:
☐ Joint value proposition
☐ Sales enablement
☐ Marketing plan
☐ Launch coordination

PHASE 4 - OPERATIONS:
☐ Support model defined
☐ Escalation process
☐ Regular sync meetings
☐ Performance tracking

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PARTNERSHIP OPERATIONS

Tech Partnership Management

TECH PARTNERSHIP CADENCE

WEEKLY:
☐ Technical sync (if active development)
☐ Issue resolution
☐ Progress updates

MONTHLY:
☐ Business review
☐ GTM coordination
☐ Pipeline review
☐ Performance metrics

QUARTERLY:
☐ Partnership review
☐ Roadmap alignment
☐ Strategic planning
☐ Investment decisions

COMMUNICATION:
☐ Shared Slack channel
☐ Technical documentation
☐ Status dashboard
☐ Escalation path

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