CMO · Framework · Advanced · Saves 60+ hours
Social Media Strategy Framework
A strategic framework for B2B social media that goes beyond posting to drive real business outcomes.
What's included
- Strategic Foundation
- Social media purpose and goals
- Platform selection criteria
- Audience definition
- Competitive positioning
- Content Strategy
- Content pillars for social
- Format strategy by platform
- Voice and tone guidelines
- Content mix ratios
- Distribution & Engagement
- Posting cadence by platform
- Engagement strategy
- Community management
- Crisis protocols
- Measurement Framework
- KPIs by objective
- Attribution methodology
- Reporting templates
Best used when
- Building social strategy from scratch
- Auditing current approach
- Justifying social investment
- Aligning team on direction
- Planning annual strategy
The template
The Template
STRATEGIC FOUNDATION
Social Media Purpose Statement
[Company]'s social media exists to [primary goal: build awareness/
generate demand/engage community] by providing [value proposition]
to [target audience] through [content approach].
Platform Selection Matrix
| Platform | Audience Fit | Content Fit | Resource Req | Priority |
|---|---|---|---|---|
| 1-5 | 1-5 | 1-5 | ||
| Twitter/X | 1-5 | 1-5 | 1-5 | |
| YouTube | 1-5 | 1-5 | 1-5 | |
| 1-5 | 1-5 | 1-5 | ||
| TikTok | 1-5 | 1-5 | 1-5 | |
| 1-5 | 1-5 | 1-5 |
Goals by Platform
| Platform | Primary Goal | Secondary Goal | KPI |
|---|---|---|---|
| Thought leadership | Lead gen | Engagement rate | |
| Twitter/X | Community building | PR | Share of voice |
| YouTube | Education | SEO | Watch time |
CONTENT STRATEGY
Content Pillars
| Pillar | % of Content | Description | Example Topics |
|---|---|---|---|
| Thought leadership | 30% | Industry POV | Trends, insights |
| Educational | 30% | How-to value | Tips, tutorials |
| Product | 20% | Solution focused | Features, updates |
| Culture | 15% | Behind scenes | Team, values |
| Community | 5% | Engagement | UGC, conversations |
Content Format Mix
| Format | YouTube | |||
|---|---|---|---|---|
| Text post | 40% | 50% | - | 10% |
| Image | 30% | 30% | - | 40% |
| Video | 20% | 15% | 100% | 30% |
| Carousel | 10% | - | - | 20% |
| Stories | - | - | - | As needed |
POSTING CADENCE
| Platform | Posts/Week | Best Days | Best Times |
|---|---|---|---|
| 5-7 | Tue-Thu | 8-10am, 12pm | |
| Twitter/X | 14-21 | Mon-Fri | 9am, 12pm, 5pm |
| YouTube | 1-2 | Tue, Thu | Morning |
| 4-6 | Mon, Wed, Fri | 11am-1pm |
ENGAGEMENT STRATEGY
Response SLAs
| Interaction Type | Response Time |
|---|---|
| Question | <4 hours |
| Complaint | <2 hours |
| Mention | <24 hours |
| Comment | <8 hours |
| DM | <24 hours |
Engagement Tactics
- Respond to every comment within SLA
- Proactively engage on industry discussions
- Share and amplify customer content
- Participate in relevant conversations
- Ask questions to drive engagement
MEASUREMENT FRAMEWORK
KPIs by Objective
| Objective | Primary KPI | Secondary KPIs |
|---|---|---|
| Awareness | Reach | Impressions, followers |
| Engagement | Engagement rate | Comments, shares |
| Traffic | Click-through rate | Website visits |
| Leads | Leads from social | Demo requests |
| Sentiment | Sentiment score | Brand mentions |
Frequently asked questions
What is the Social Media Strategy Framework?
A strategic framework for B2B social media that goes beyond posting to drive real business outcomes.
Who is the Social Media Strategy Framework for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Social Media Strategy Framework take to use?
It saves roughly 60+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Social Media Strategy Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Social Media Strategy Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.