CMO · Dashboard · Beginner · Saves 20+ hours
Social Media Reporting Dashboard
A reporting dashboard template for tracking social media performance.
What's included
- Cross-platform metrics
- Engagement tracking
- Growth analysis
- Content performance
- Competitive benchmarking
- Executive summary view
Best used when
- Reporting on social
- Leadership updates
- Monthly reviews
- Tracking performance
- Making decisions
The template
The Template
EXECUTIVE SUMMARY
| Metric | This Month | Last Month | Target | Status |
|---|---|---|---|---|
| Total followers | ||||
| Follower growth | % | % | ||
| Total engagement | ||||
| Engagement rate | % | % | ||
| Website traffic | ||||
| Leads from social |
PLATFORM METRICS
| Metric | Value | Change |
|---|---|---|
| Followers | +/- | |
| Impressions | +/- | |
| Engagement rate | % | +/- |
| Top post |
| Metric | Value | Change |
|---|---|---|
| Followers | +/- | |
| Impressions | +/- | |
| Engagement rate | % | +/- |
| Top tweet |
(Repeat for each platform)
CONTENT PERFORMANCE
Top 5 Posts
| Rank | Platform | Content | Engagement | ER% |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 |
Performance by Content Type
| Content Type | Posts | Avg. Engagement | Avg. ER |
|---|---|---|---|
| Text | |||
| Image | |||
| Video | |||
| Carousel |
COMPETITIVE BENCHMARKING
| Metric | Us | Comp A | Comp B |
|---|---|---|---|
| Followers | |||
| Posting frequency | |||
| Engagement rate | |||
| Top performing content |
Frequently asked questions
What is the Social Media Reporting Dashboard?
A reporting dashboard template for tracking social media performance.
Who is the Social Media Reporting Dashboard for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Social Media Reporting Dashboard take to use?
It saves roughly 20+ hours versus building from scratch. Our AI coach can tailor the dashboard to your situation in minutes, then hand you a step-by-step plan.
Is the Social Media Reporting Dashboard free?
Yes. You can read the full dashboard and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Social Media Reporting Dashboard?
The coach teaches you the framework, asks a few questions about your business, tailors the dashboard to you, and gives you measurable next steps to execute.