CMO · Template · Beginner · Saves 20+ hours
Social Media Policy Template
A comprehensive social media policy template for employees.
What's included
- Personal account guidelines
- Company account policies
- Content guidelines
- Confidentiality rules
- Compliance requirements
- Enforcement procedures
Best used when
- Creating company policy
- Onboarding employees
- Managing risk
- Compliance requirements
- Setting expectations
The template
The Template
PERSONAL ACCOUNT GUIDELINES
What's Encouraged
- Sharing company content (with your own take)
- Engaging with industry discussions
- Building professional presence
- Representing company positively
What's Required
- Be clear opinions are your own
- Don't disclose confidential info
- Don't speak officially for company
- Be professional and respectful
Disclosure Statement
"Opinions are my own. [Company] employee."
COMPANY ACCOUNT POLICIES
Who Can Post
| Role | Access Level |
|---|---|
| Social Media Manager | Full posting |
| Marketing Team | Draft + approval |
| Executives | Ghost-written |
| Others | No direct access |
Approval Process
- Draft content
- Review by marketing lead
- Legal review (if needed)
- Schedule/post
CONTENT GUIDELINES
Do's
- Align with brand voice
- Fact-check everything
- Use approved visuals
- Include appropriate hashtags
- Respond professionally
Don'ts
- Post confidential information
- Engage in political discussions
- Respond to trolls
- Make claims without backup
- Use competitor's content
CONFIDENTIALITY
Never Share
- Financial information
- Unannounced products
- Customer data
- Internal communications
- Employee information
- Legal matters
When in Doubt
Contact [legal/communications] before posting.
COMPLIANCE
Required Disclosures
| Situation | Disclosure |
|---|---|
| Paid promotion | #ad, #sponsored |
| Employee post | "I work at [Company]" |
| Partnership | Relationship disclosed |
Regulated Industries
Additional review required for:
- Healthcare claims
- Financial advice
- Legal statements
ENFORCEMENT
| Violation | Consequence |
|---|---|
| Minor (style) | Coaching |
| Moderate (confidentiality) | Written warning |
| Severe (legal/reputational) | Termination |
Frequently asked questions
What is the Social Media Policy Template?
A comprehensive social media policy template for employees.
Who is the Social Media Policy Template for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Social Media Policy Template take to use?
It saves roughly 20+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Social Media Policy Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Social Media Policy Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.