CMO · Template · Beginner · Saves 25+ hours
Social Media Content Calendar
A comprehensive social media content calendar template for planning and tracking.
What's included
- Multi-platform planning
- Content categorization
- Asset tracking
- Approval workflow
- Performance logging
Best used when
- Planning content
- Coordinating team
- Managing approvals
- Tracking performance
- Staying organized
The template
The Template
CALENDAR STRUCTURE
Monthly View
| Date | Platform | Content Type | Topic | Copy | Visual | Status | Performance |
|---|---|---|---|---|---|---|---|
| 1/2 | Carousel | Tips | Link | Link | Published | Eng: X | |
| 1/2 | Thread | Tips | Link | - | Published | Eng: X | |
| 1/3 | Video | Product | Link | Link | Scheduled | - |
Column Definitions
| Column | Purpose |
|---|---|
| Date | Publish date |
| Platform | Which platform |
| Content Type | Format (text, image, video, etc.) |
| Topic | Content pillar/theme |
| Copy | Link to copy doc |
| Visual | Link to asset |
| Status | Draft/Review/Approved/Scheduled/Published |
| Performance | Engagement metrics |
CONTENT CATEGORIES
Category Tags
| Tag | Description | Color |
|---|---|---|
| Thought leadership | Industry insights | Blue |
| Educational | How-to, tips | Green |
| Product | Features, updates | Purple |
| Culture | Behind scenes | Yellow |
| Customer | Stories, UGC | Orange |
| Promotional | Campaigns, events | Red |
APPROVAL WORKFLOW
Status Flow
Draft → In Review → Revisions → Approved → Scheduled → Published
RACI by Status
| Status | Creator | Reviewer | Approver |
|---|---|---|---|
| Draft | R | I | - |
| In Review | I | R | I |
| Approved | I | I | R |
| Scheduled | R | I | I |
PERFORMANCE TRACKING
Daily Log Template
| Post | Impressions | Engagement | ER% | Clicks | Notes |
|---|---|---|---|---|---|
Weekly Summary
| Metric | This Week | Last Week | Change |
|---|---|---|---|
| Total posts | |||
| Total reach | |||
| Total engagement | |||
| Avg. engagement rate | |||
| Top post |
Frequently asked questions
What is the Social Media Content Calendar?
A comprehensive social media content calendar template for planning and tracking.
Who is the Social Media Content Calendar for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Social Media Content Calendar take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Social Media Content Calendar free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Social Media Content Calendar?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.