CMO · Playbook · Intermediate · Saves 30+ hours
Social Listening Setup Guide
A guide for setting up social listening that provides actionable intelligence.
What's included
- Tool selection criteria
- Query setup methodology
- Alert configuration
- Analysis frameworks
- Action workflows
- Reporting templates
Best used when
- Setting up monitoring
- Tracking brand mentions
- Competitive intelligence
- Crisis prevention
- Market research
The template
TOOL SELECTION
| Tool | Cost | Best For |
|---|---|---|
| Sprout Social | $$ | All-in-one |
| Brandwatch | $$ | Enterprise, deep analysis |
| Mention | $ | Budget-friendly |
| Hootsuite | $ | Social management combo |
| Brand24 | $ | SMB |
| Google Alerts | Free | Basic monitoring |
QUERY SETUP
Brand Monitoring Queries
| Query Type | Example |
|---|---|
| Brand name | "CompanyName" |
| Common misspellings | "Compeny Name" |
| Product names | "Product X" |
| Executives | "CEO Name" |
| Branded hashtags | #CompanyHashtag |
Competitor Monitoring
| Query Type | Example |
|---|---|
| Competitor names | "Competitor A" |
| Competitor products | "Competitor Product" |
| Head-to-head | "us vs competitor" |
Industry Monitoring
| Query Type | Example |
|---|---|
| Industry keywords | "B2B marketing" |
| Trending topics | Industry hashtags |
| Pain points | Problem keywords |
ALERT CONFIGURATION
Alert Priorities
| Priority | Trigger | Notification |
|---|---|---|
| Critical | Brand + negative + high engagement | Immediate (SMS) |
| High | Competitor mention | Hourly |
| Medium | Industry keywords | Daily digest |
| Low | General mentions | Weekly digest |
ANALYSIS FRAMEWORKS
Daily Review
- Check brand mentions
- Review sentiment
- Note any spikes
- Flag opportunities
Weekly Analysis
| Metric | This Week | Last Week | Change |
|---|---|---|---|
| Total mentions | |||
| Positive sentiment | % | % | |
| Negative sentiment | % | % | |
| Share of voice | % | % |
ACTION WORKFLOWS
| Trigger | Action | Owner |
|---|---|---|
| Positive mention | Thank + amplify | Social team |
| Question | Answer or route | Social team |
| Complaint | Respond + escalate | Support |
| PR opportunity | Route to PR | Marketing |
| Competitive intel | Log + share | Strategy |
Frequently asked questions
What is the Social Listening Setup Guide?
A guide for setting up social listening that provides actionable intelligence.
Who is the Social Listening Setup Guide for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Social Listening Setup Guide take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the Social Listening Setup Guide free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Social Listening Setup Guide?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.