SEO Strategy Operating System

SEO STRATEGIC FOUNDATION

SEO Objectives Framework

Objective	KPIs	Targets	Timeline
Visibility	Keyword rankings, SERP features	Top 10 for X keywords	Quarterly
Traffic	Organic sessions, new users	X% growth	Monthly
Engagement	Bounce rate, pages/session, time on site	X% bounce, X pages	Ongoing
Conversion	Organic leads, MQLs, SQLs	X leads/month	Monthly
Revenue	Pipeline influenced, revenue attributed	$X/month	Quarterly

SEO Program Assessment

SEO PROGRAM MATURITY AUDIT

CURRENT STATE ASSESSMENT:
☐ No formal SEO program
☐ Basic SEO (on-page only)
☐ Intermediate (on-page + some link building)
☐ Advanced (full program with measurement)
☐ Mature (integrated, data-driven)

TECHNICAL SEO:
Site speed (Core Web Vitals): Pass/Fail
Mobile-friendliness: Pass/Fail
Indexation issues: Yes/No
Structured data: Implemented/Not

CONTENT SEO:
Keyword strategy exists: Yes/No
Content optimization process: Yes/No
Content refresh cadence: Yes/No
Topic clusters implemented: Yes/No

OFF-PAGE SEO:
Link building strategy: Active/Passive/None
Domain authority: _____
Monthly new links: _____

MEASUREMENT:
Rank tracking: Yes/No
Analytics setup: Basic/Advanced
Conversion tracking: Yes/No

Resource Allocation Model

Company Stage	SEO Budget % of Marketing	Team Allocation
Startup	5-10%	Part-time/agency
Growth	10-15%	1 FTE + agency
Scale-up	15-20%	2-3 FTE + agency
Enterprise	10-15%	5+ FTE team

---

KEYWORD UNIVERSE

Keyword Strategy Framework

KEYWORD UNIVERSE DEVELOPMENT

SEED KEYWORDS:
• [Core product/service]: _______________
• [Primary problem]: _______________
• [Solution category]: _______________
• [Industry vertical]: _______________

KEYWORD EXPANSION:
1. Google autocomplete suggestions
2. "People also ask" variations
3. Related searches
4. Competitor ranking keywords
5. Customer language (from sales calls, support)

INTENT CLASSIFICATION:
• Informational: "How to...", "What is..."
• Commercial: "[Solution] software", "best [category]"
• Transactional: "[Product] pricing", "buy [product]"
• Navigational: "[Brand name]", "[Product] login"

PRIORITIZATION CRITERIA:
Search volume: _____ minimum
Keyword difficulty: _____ maximum
Business relevance: High/Medium/Low
Conversion potential: High/Medium/Low

Keyword Mapping Template

Keyword	Volume	KD	Intent	Target Page	Priority
			Info/Comm/Trans		P1/P2/P3

---

TECHNICAL SEO OPERATIONS

Technical SEO Checklist (Quick)

WEEKLY TECHNICAL SEO CHECK

INDEXATION:
☐ Check Google Search Console coverage
☐ Review new crawl errors
☐ Verify sitemap status
☐ Check index status of new pages

PERFORMANCE:
☐ Core Web Vitals check
☐ Mobile usability issues
☐ Page experience signals

ISSUES:
☐ 404 errors
☐ Redirect chains
☐ Duplicate content alerts

Site Architecture Blueprint

Level	Purpose	Example
L1	Homepage	domain.com
L2	Main categories	/product, /solutions, /resources
L3	Subcategories	/solutions/industry-a
L4	Individual pages	/solutions/industry-a/use-case

---

CONTENT SEO OPERATIONS

Content Production Workflow

SEO CONTENT WORKFLOW

STEP 1: KEYWORD RESEARCH
☐ Identify target keyword
☐ Analyze search intent
☐ Review SERP landscape
☐ Identify content gap

STEP 2: CONTENT BRIEF
☐ Create SEO brief
☐ Define target specs
☐ Identify required elements
☐ Assign to writer

STEP 3: WRITING
☐ Writer creates draft
☐ Follow SEO brief
☐ Include required elements

STEP 4: OPTIMIZATION
☐ SEO review
☐ On-page optimization
☐ Internal linking
☐ Schema markup

STEP 5: PUBLICATION
☐ Final review
☐ Publish
☐ Submit to Search Console
☐ Promote

STEP 6: MONITORING
☐ Track rankings
☐ Monitor traffic
☐ Identify refresh needs

Internal Linking Strategy

Link Type	Purpose	Implementation
Hierarchical	Structure	Category → Subcategory → Page
Contextual	Relevance	Related content within body
Navigation	Discovery	Menus, sidebars, footers
Hub	Authority	Pillar page → cluster pages

---

OFF-PAGE SEO OPERATIONS

Link Building Monthly Plan

Week	Activity	Target Links
1	Prospect outreach	20 outreach emails
2	Guest post pitching	5 pitches
3	Resource link building	10 opportunities
4	Digital PR	1 story pitch

Link Quality Assessment

LINK QUALITY CHECKLIST

DOMAIN FACTORS:
☐ Domain authority >30
☐ Relevant to your industry
☐ Not a link farm
☐ Has real traffic

PAGE FACTORS:
☐ Contextually relevant
☐ Dofollow link
☐ Good placement (not footer)
☐ Anchor text appropriate

RED FLAGS (Avoid):
✗ Paid link schemes
✗ Private blog networks
✗ Low-quality directories
✗ Unrelated sites

---

SEO MEASUREMENT

Weekly SEO Scorecard

SEO PERFORMANCE SCORECARD - Week of [Date]

RANKINGS:
Keywords in top 3: _____
Keywords in top 10: _____
Keywords improved: _____
Keywords declined: _____

TRAFFIC:
Organic sessions: _____
vs. last week: +/-___%
vs. same week last year: +/-___%

CONVERSIONS:
Organic leads: _____
Lead conversion rate: ____%
vs. target: +/-___%

TECHNICAL:
Crawl errors: _____
Index coverage: ____%
Core Web Vitals: Pass/Fail

ACTION ITEMS:
1. _______________
2. _______________

---