CMO · Dashboard · Intermediate · Saves 25+ hours
SEO Reporting Dashboard
A dashboard for tracking SEO performance and demonstrating business impact.
What's included
- Ranking Metrics
- Keyword rankings
- Position changes
- SERP feature tracking
- Traffic Metrics
- Organic traffic
- Landing page performance
- Geographic analysis
- Engagement Metrics
- Bounce rate
- Time on page
- Pages per session
- Conversion Metrics
- Organic conversions
- Assisted conversions
- Pipeline attribution
Best used when
- Building SEO reporting from scratch
- Demonstrating SEO ROI to leadership
- Tracking SEO performance over time
- Aligning SEO with business goals
Why this is Gold
SEO reporting often stops at rankings. This dashboard connects SEO to revenue.
The template
The Template
EXECUTIVE SUMMARY
SEO Program Scorecard
SEO EXECUTIVE SCORECARD - [Period]
PROGRAM HEALTH:
☐ 🟢 On Track ☐ 🟡 Needs Attention ☐ 🔴 At Risk
KEY METRICS:
Actual Target Status
Organic traffic: _____ _____ 🟢🟡🔴
Keywords in top 10: _____ _____ 🟢🟡🔴
Organic leads: _____ _____ 🟢🟡🔴
Pipeline attributed: $_____ $_____ 🟢🟡🔴
HIGHLIGHTS:
• [Key win 1]
• [Key win 2]
CHALLENGES:
• [Challenge 1]
• [Challenge 2]
PRIORITIES NEXT PERIOD:
1. _______________
2. _______________
RANKING METRICS
Keyword Rankings Dashboard
| Tier | Keywords Tracked | Top 3 | Top 10 | Top 20 | Change |
|---|---|---|---|---|---|
| Priority 1 | +/- | ||||
| Priority 2 | +/- | ||||
| Priority 3 | +/- | ||||
| Total |
Top Ranking Changes
RANKING MOVERS
BIGGEST GAINS:
Keyword: _______________
Old rank: _____ → New rank: _____
Traffic impact: _____
Keyword: _______________
Old rank: _____ → New rank: _____
Traffic impact: _____
BIGGEST LOSSES:
Keyword: _______________
Old rank: _____ → New rank: _____
Traffic impact: _____
Action: _______________
TRAFFIC METRICS
Organic Traffic Dashboard
ORGANIC TRAFFIC REPORT
PERIOD: _______________
OVERALL:
Organic sessions: _____
vs. previous period: +/-___%
vs. same period last year: +/-___%
% of total traffic: ____%
BY DEVICE:
Desktop: _____ (___%)
Mobile: _____ (___%)
Tablet: _____ (___%)
BY LANDING PAGE TYPE:
Blog content: _____ (___%)
Product pages: _____ (___%)
Solution pages: _____ (___%)
Other: _____ (___%)
Top Pages by Traffic
| Rank | Page | Sessions | Change | Bounce Rate |
|---|---|---|---|---|
| 1 | +/-% | |||
| 2 | +/-% | |||
| 3 | +/-% | |||
| 4 | +/-% | |||
| 5 | +/-% |
CONVERSION METRICS
Organic Conversion Dashboard
ORGANIC CONVERSIONS
PERIOD: _______________
LEAD GENERATION:
Organic conversions: _____
Conversion rate: ____%
vs. previous period: +/-___%
BY CONVERSION TYPE:
Demo requests: _____
Content downloads: _____
Free trials: _____
Contact forms: _____
PIPELINE ATTRIBUTION:
Organic-sourced MQLs: _____
Organic-influenced pipeline: $_____
Organic-attributed revenue: $_____
Top Converting Pages
| Page | Conversions | Conv. Rate | Traffic | Revenue |
|---|---|---|---|---|
TECHNICAL HEALTH
Technical SEO Status
TECHNICAL SEO HEALTH CHECK
CORE WEB VITALS:
LCP: _____ (Target: <2.5s) 🟢🟡🔴
FID/INP: _____ (Target: <200ms) 🟢🟡🔴
CLS: _____ (Target: <0.1) 🟢🟡🔴
INDEXATION:
Indexed pages: _____
Coverage issues: _____
New crawl errors: _____
MOBILE:
Mobile usability issues: _____
SECURITY:
HTTPS status: ☐ OK ☐ Issues
Frequently asked questions
What is the SEO Reporting Dashboard?
A dashboard for tracking SEO performance and demonstrating business impact.
Who is the SEO Reporting Dashboard for?
It is built for CMOs and their teams working on SEO & Organic. The AI coach adapts it to your company, stage, and goals.
How long does the SEO Reporting Dashboard take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the dashboard to your situation in minutes, then hand you a step-by-step plan.
Is the SEO Reporting Dashboard free?
Yes. You can read the full dashboard and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the SEO Reporting Dashboard?
The coach teaches you the framework, asks a few questions about your business, tailors the dashboard to you, and gives you measurable next steps to execute.