CMO · Template · Intermediate · Saves 30+ hours
SEO Competitor Analysis Template
A template for analyzing competitor SEO to identify opportunities.
What's included
- Domain Analysis
- Authority metrics
- Backlink profile
- Content volume
- Keyword Analysis
- Ranking keywords
- Keyword gaps
- Opportunity identification
- Content Analysis
- Top-performing content
- Content format analysis
- Topic coverage
- Link Analysis
- Link sources
- Link building tactics
- Replication opportunities
Best used when
- Starting SEO program and need benchmarks
- Identifying competitive gaps
- Quarterly competitive reviews
- Planning content and link strategies
Why this is Gold
SEO competitive analysis is often superficial. This template goes deep enough to be actionable.
The template
The Template
COMPETITOR OVERVIEW
Competitor Profile
SEO COMPETITOR ANALYSIS
COMPETITOR: _______________
WEBSITE: _______________
ANALYSIS DATE: _______________
DOMAIN METRICS:
Domain authority (Moz): _____
Domain rating (Ahrefs): _____
Organic traffic estimate: _____
Referring domains: _____
Indexed pages: _____
YOUR METRICS (for comparison):
Domain authority: _____
Domain rating: _____
Organic traffic: _____
Referring domains: _____
Indexed pages: _____
GAP ANALYSIS:
DA gap: +/-_____
Traffic gap: +/-_____
Link gap: +/-_____
KEYWORD ANALYSIS
Keyword Comparison
| Metric | Competitor | You | Gap |
|---|---|---|---|
| Total ranking keywords | |||
| Keywords in top 3 | |||
| Keywords in top 10 | |||
| Estimated traffic value |
Keyword Gap Analysis
KEYWORD GAP REPORT
KEYWORDS COMPETITOR RANKS FOR, YOU DON'T:
High priority (Volume >1000):
• _______________
• _______________
• _______________
Medium priority (Volume 500-1000):
• _______________
• _______________
• _______________
KEYWORDS YOU BOTH RANK FOR:
Keyword: _______________ | They: _____ | You: _____
Keyword: _______________ | They: _____ | You: _____
Keyword: _______________ | They: _____ | You: _____
OPPORTUNITIES:
Keywords where you outrank them:
• _______________
• _______________
CONTENT ANALYSIS
Top Content Review
| Rank | Page | Traffic | Keywords | Links | Topic |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 |
Content Strategy Insights
COMPETITOR CONTENT ANALYSIS
CONTENT VOLUME:
Blog posts: _____
Resource pages: _____
Product pages: _____
CONTENT TYPES:
☐ How-to guides
☐ Listicles
☐ Comparisons
☐ Original research
☐ Case studies
☐ Tools/calculators
PUBLISHING FREQUENCY: _____/month
GAPS WE CAN FILL:
Topics they don't cover well:
• _______________
• _______________
Content types they're missing:
• _______________
LINK ANALYSIS
Backlink Profile Comparison
| Metric | Competitor | You | Gap |
|---|---|---|---|
| Referring domains | |||
| Dofollow links | |||
| Avg. DR of linking domains | |||
| .edu/.gov links |
Link Acquisition Tactics
COMPETITOR LINK ANALYSIS
TOP LINKING DOMAINS:
1. _______________
2. _______________
3. _______________
LINK ACQUISITION TACTICS IDENTIFIED:
☐ Guest posting on: _______________
☐ Resource pages: _______________
☐ Digital PR: _______________
☐ Partnerships: _______________
REPLICABLE LINKS:
Link: _______________
How to replicate: _______________
Link: _______________
How to replicate: _______________
TECHNICAL COMPARISON
Technical SEO Comparison
| Factor | Competitor | You | Action |
|---|---|---|---|
| Page speed (mobile) | |||
| Core Web Vitals | Pass/Fail | Pass/Fail | |
| Mobile-friendly | Yes/No | Yes/No | |
| HTTPS | Yes/No | Yes/No | |
| Schema markup | Types | Types |
Frequently asked questions
What is the SEO Competitor Analysis Template?
A template for analyzing competitor SEO to identify opportunities.
Who is the SEO Competitor Analysis Template for?
It is built for CMOs and their teams working on SEO & Organic. The AI coach adapts it to your company, stage, and goals.
How long does the SEO Competitor Analysis Template take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the SEO Competitor Analysis Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the SEO Competitor Analysis Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.