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Securities Law Basics for CEOs

A guide to securities law fundamentals for CEOs.

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What's included

  • Securities Issuance
    • Exemptions overview
    • 409A compliance
    • Blue sky laws
  • Information Restrictions
    • Material non-public information
    • Selective disclosure
    • Safe harbors
  • Ongoing Compliance
    • Cap table management
    • Investor communication
    • Secondary transactions

Best used when

  • Issuing stock or options
  • Communicating with investors
  • Managing cap table
  • Preparing for fundraise

Why this is Gold

Securities violations are serious. This playbook prevents common mistakes.

The template

The Template

SECURITIES LAW PHILOSOPHY

Understanding Securities Compliance as Protection

SECURITIES LAW FUNDAMENTALS

WHY SECURITIES LAW MATTERS:
☐ Personal liability for officers/directors
☐ Criminal penalties for violations
☐ Investor lawsuits (securities fraud)
☐ SEC/state enforcement actions
☐ Deal-killer in M&A due diligence

CEO'S ROLE IN SECURITIES COMPLIANCE:
☐ Ensure proper fundraising procedures
☐ Maintain accurate cap table
☐ Oversee 409A compliance
☐ Control insider information
☐ Sign required filings

SECURITIES LAW BASICS:
Every stock issuance is a "securities" sale.
Must either register with SEC or qualify
for exemption. Private companies use exemptions.

KEY SECURITIES CONCEPTS:
☐ Accredited investor: Meets income/net worth tests
☐ General solicitation: Public advertising of offering
☐ Private placement: Exempt offering to select investors
☐ Form D: SEC notice of exempt offering
☐ Blue sky: State securities laws

COMMON SECURITIES MISTAKES:
☐ Issuing stock without board approval
☐ Talking about fundraising publicly
☐ Not filing Form D
☐ Options priced below FMV (409A)
☐ No accredited investor verification
☐ Incomplete subscription documentation

THE SECURITIES MINDSET SHIFT:
"Securities laws exist to protect investors
from fraud. If you're raising money honestly
and documenting properly, compliance is
straightforward. The problems come from
cutting corners or not understanding the rules."

COMPREHENSIVE SECURITIES COMPLIANCE

Securities Compliance Framework

═══════════════════════════════════════
SECURITIES LAW BASICS FOR CEOS
═══════════════════════════════════════

COMPANY: _______________
Assessment Date: _______________
Securities Counsel: _______________

═══════════════════════════════════════
SECTION 1: SECURITIES EXEMPTIONS
═══════════════════════════════════════

REGULATION D OVERVIEW:

Rule 504:
☐ Up to $10 million in 12 months
☐ State registration may be required
☐ Rarely used by VC-backed companies
Applicable: ☐ Yes ☐ No

Rule 506(b) (Most Common for Startups):
☐ Unlimited raise amount
☐ Unlimited accredited investors
☐ Up to 35 non-accredited (sophisticated)
☐ NO general solicitation/advertising
☐ Investor self-certification OK
☐ Disclosure requirements for non-accredited
Applicable: ☐ Yes ☐ No

Rule 506(c):
☐ Unlimited raise amount
☐ Accredited investors ONLY
☐ General solicitation ALLOWED
☐ Must VERIFY accredited status
    Verification methods:
    ☐ Tax returns (income test)
    ☐ Financial statements (net worth)
    ☐ Broker/attorney/CPA letter
    ☐ Third-party verification service
Applicable: ☐ Yes ☐ No

Regulation Crowdfunding (CF):
☐ Up to $5 million per year
☐ Must use registered portal
☐ Anyone can invest (with limits)
☐ Disclosure requirements
☐ Annual reporting required
Applicable: ☐ Yes ☐ No

CHOOSING THE RIGHT EXEMPTION:

Decision Matrix:
| Factor | 506(b) | 506(c) | Reg CF |
|--------|--------|--------|--------|
| Max raise | Unlimited | Unlimited | $5M |
| Advertising | No | Yes | Via portal |
| Non-accredited | 35 | No | Yes |
| Verification | Self-cert | Docs required | Portal |
| Cost | Low | Medium | Higher |

Recommendation: _______________

ACCREDITED INVESTOR REQUIREMENTS:

Income Test (Individual):
☐ $200K+ income in each of past 2 years, OR
☐ $300K+ joint income with spouse, AND
☐ Reasonable expectation of same this year

Net Worth Test (Individual):
☐ $1M+ net worth (excluding primary residence)
☐ Can be individual or joint with spouse

Entity Test:
☐ $5M+ in assets, OR
☐ All equity owners are accredited

Verification Documentation:
☐ Accredited investor questionnaire
☐ Self-certification (506(b) only)
☐ Third-party verification (506(c))
☐ Maintain records for 5 years

═══════════════════════════════════════
SECTION 2: OFFERING DOCUMENTATION
═══════════════════════════════════════

STANDARD FUNDRAISING DOCUMENTS:

Term Sheet/Summary of Terms:
☐ Non-binding term sheet
☐ Key economic terms
☐ Key governance terms
☐ Exclusivity/timeline

Subscription Agreement:
☐ Investor representations
☐ Investment amount
☐ Accredited investor rep
☐ Risk acknowledgment
☐ Signature and date

Stock Purchase Agreement:
☐ Terms of sale
☐ Representations and warranties
☐ Conditions to closing
☐ Indemnification

Investor Rights Agreement:
☐ Information rights
☐ Registration rights
☐ Board observer rights
☐ Pro-rata rights

Voting Agreement:
☐ Board composition
☐ Drag-along rights
☐ Voting commitments

Right of First Refusal/Co-Sale:
☐ ROFR on transfers
☐ Co-sale rights
☐ Exemptions

REQUIRED FILINGS:

Form D (SEC):
☐ File within 15 days of first sale
☐ Amendments for material changes
☐ Annual amendment (if offering ongoing)
Filing portal: EDGAR

Blue Sky (State) Filings:
☐ Check each state where investors reside
☐ File notice or registration as required
☐ Many states accept Form D
States with investors: _______________

═══════════════════════════════════════
SECTION 3: 409A COMPLIANCE
═══════════════════════════════════════

409A OVERVIEW:

What is 409A?
IRS rule requiring stock options to be
granted at fair market value (FMV).
Failure to comply = 20% tax + penalties
on employees.

VALUATION REQUIREMENTS:

Safe Harbor Valuation:
☐ Independent appraisal (preferred)
☐ Less than 12 months old
☐ No material events since valuation
☐ Performed by qualified appraiser

Valuation Firm: _______________
Last Valuation Date: _______________
FMV per Share: $_____
Expiration: _______________

VALUATION TRIGGERS:
Update 409A valuation when:
☐ 12 months have passed
☐ New equity financing round
☐ Major customer/revenue milestone
☐ Significant product launch
☐ M&A activity (discussions even)
☐ Material change in business

OPTION GRANT PROCESS:

Pre-Grant Checklist:
☐ Current 409A valuation on file
☐ Options remaining in pool
☐ Grant terms defined (vesting, etc.)
☐ Board approval scheduled

Grant Approval:
☐ Board approves grant(s)
☐ Exercise price = FMV from 409A
☐ Grant date = board approval date
☐ Option agreement prepared

Documentation:
☐ Board resolution/consent
☐ Option agreement executed
☐ Grant notice delivered
☐ 83(b) election if early exercise

83(b) ELECTIONS:

When Needed:
Early exercise of unvested options, OR
Restricted stock grants subject to vesting

Filing Requirements:
☐ File with IRS within 30 days
☐ Send copy to company
☐ Keep copy with tax records
☐ Attach to tax return (info only)

═══════════════════════════════════════
SECTION 4: INSIDER TRADING
═══════════════════════════════════════

MATERIAL NON-PUBLIC INFORMATION (MNPI):

Examples of MNPI:
☐ Financial results (before public)
☐ Funding round in progress
☐ Major customer wins/losses
☐ M&A discussions
☐ Executive departures
☐ Regulatory issues
☐ Major product announcements

INSIDER TRADING RULES:

Prohibited Activities:
☒ Trading based on MNPI
☒ Tipping others (sharing MNPI)
☒ Recommending trades to others
☒ Trading during blackout periods

Who is Covered:
☐ Directors and officers
☐ Employees with access to MNPI
☐ Significant shareholders (10%+)
☐ Family members of above
☐ Anyone receiving tips

TRADING POLICY ELEMENTS:

Pre-Clearance:
☐ Required for directors/officers
☐ Request form submitted
☐ Approval obtained before trade
☐ Trade within approval window

Trading Windows (if public):
Open window: ___ days after earnings
Blackout: ___ days before earnings

10b5-1 Plans:
☐ Pre-arranged trading plan
☐ Adopted in good faith
☐ When not aware of MNPI
☐ Provides safe harbor

Securities Compliance Checklist

Item Frequency Owner Status Last Done
409A valuation current Annual/Events CFO
Option grants at FMV Each grant Legal
Form D filed Each offering Legal
Blue sky filings Each offering Legal
Accredited investor verified Each investor Legal
Cap table reconciled Quarterly CFO
Insider trading policy reviewed Annual Legal
Stock ledger current Monthly CFO

409A Valuation Tracker

Valuation Date FMV/Share Common Shares Valid Until Firm Status
$ ☐ Current
$ ☐ Expired
$ ☐ Expired

Form D Filing Tracker

Offering First Sale Amount Filed States Status
Seed $
Series A $
Series B $

Frequently asked questions

What is the Securities Law Basics for CEOs?

A guide to securities law fundamentals for CEOs.

Who is the Securities Law Basics for CEOs for?

It is built for CEOs and their teams working on Legal & Compliance. The AI coach adapts it to your company, stage, and goals.

How long does the Securities Law Basics for CEOs take to use?

It saves roughly 35+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.

Is the Securities Law Basics for CEOs free?

Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Securities Law Basics for CEOs?

The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.