CRO · Framework · Intermediate · Saves 30+ hours
SDR Qualification Framework
A framework for qualifying leads consistently across the SDR team.
What's included
- Qualification Criteria
- BANT adaptation
- MEDDIC light
- Custom criteria development
- Question Framework
- Discovery questions
- Disqualification questions
- Urgency assessment
- Scoring Methodology
- Score components
- Threshold definitions
- Handoff criteria
- Documentation
- Required fields
- Notes standards
- Handoff requirements
Best used when
- Standardizing qualification
- Improving handoff quality
- Training SDRs on discovery
- Reducing AE frustration
The template
The Template
QUALIFICATION CRITERIA
BANT-Light Framework
SDR QUALIFICATION CRITERIA
BUDGET:
Questions:
"Is solving [problem] a funded initiative?"
"How do you typically evaluate solutions in this area?"
What to capture:
☐ Budget confirmed / estimated / unknown
☐ Budget range: $_____
☐ Fiscal timing: _____
AUTHORITY:
Questions:
"Who else is involved in evaluating solutions like this?"
"What's the typical approval process?"
What to capture:
☐ Decision maker identified
☐ Influencers identified
☐ Approval process understood
NEED:
Questions:
"Tell me more about the challenges you're facing."
"What's the impact on your team/business?"
"How are you solving this today?"
What to capture:
☐ Pain validated
☐ Current state documented
☐ Impact quantified
TIMELINE:
Questions:
"When are you looking to have a solution in place?"
"What's driving that timeline?"
What to capture:
☐ Timeline: Immediate / 1-3 mo / 3-6 mo / 6+ mo
☐ Compelling event: _____
Qualification Scorecard
| Criteria | Score 0-3 | Notes |
|---|---|---|
| Budget | ||
| Authority | ||
| Need | ||
| Timeline | ||
| Total | /12 | Pass = 8+ |
DISQUALIFICATION
Disqualification Criteria
DISQUALIFICATION TRIGGERS
HARD DISQUALIFIERS:
☐ Not in ICP (wrong industry/size)
☐ No identified need
☐ Already committed to competitor
☐ No timeline (<12 months)
SOFT DISQUALIFIERS:
☐ Very early research stage
☐ No budget identified
☐ Can't access decision maker
☐ Low engagement
DOCUMENTATION:
If disqualifying:
☐ Document reason
☐ Set future follow-up
☐ Add to nurture
Frequently asked questions
What is the SDR Qualification Framework?
A framework for qualifying leads consistently across the SDR team.
Who is the SDR Qualification Framework for?
It is built for CROs and their teams working on SDR/BDR Operations. The AI coach adapts it to your company, stage, and goals.
How long does the SDR Qualification Framework take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the SDR Qualification Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the SDR Qualification Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.