CRO · Template · Intermediate · Saves 30+ hours
Sales Rep Scorecard Template
A scorecard template for tracking rep performance.
What's included
- Results metrics
- Activity metrics
- Quality metrics
- Skill assessments
- Development tracking
- Trend analysis
Best used when
- Tracking rep performance
- Identifying coaching needs
- Preparing for reviews
- Managing team performance
The template
The Template
RESULTS METRICS
Performance Scorecard
REP PERFORMANCE SCORECARD
REP: _______________
PERIOD: _______________
MANAGER: _______________
RESULTS (40% weight):
Target Actual %
Revenue: $_____ $_____ ____%
Deals closed: _____ _____ ____%
Win rate: ____% ____%
Avg deal size: $_____ $_____ ____%
PIPELINE (30% weight):
Target Actual %
Pipeline created: $_____ $_____ ____%
Pipeline coverage: _____x _____x
Stage advancement: ____% ____%
ACTIVITY (20% weight):
Target Actual %
Meetings held: _____ _____ ____%
Proposals sent: _____ _____ ____%
Discovery calls: _____ _____ ____%
QUALITY (10% weight):
Forecast accuracy: ____%
CRM hygiene: ____%
Process adherence: ____%
Scorecard Summary
| Category | Weight | Score | Weighted |
|---|---|---|---|
| Results | 40% | /100 | |
| Pipeline | 30% | /100 | |
| Activity | 20% | /100 | |
| Quality | 10% | /100 | |
| Total | 100% | /100 |
SKILL ASSESSMENT
Competency Evaluation
SKILL ASSESSMENT
PROSPECTING:
☐ Exceptional (consistently exceeds)
☐ Strong (meets expectations)
☐ Developing (needs coaching)
☐ Needs improvement
Notes: _______________
DISCOVERY:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________
PRESENTATION:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________
NEGOTIATION/CLOSING:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________
ACCOUNT MANAGEMENT:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________
Frequently asked questions
What is the Sales Rep Scorecard Template?
A scorecard template for tracking rep performance.
Who is the Sales Rep Scorecard Template for?
It is built for CROs and their teams working on Sales Management. The AI coach adapts it to your company, stage, and goals.
How long does the Sales Rep Scorecard Template take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Sales Rep Scorecard Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Sales Rep Scorecard Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.