Gold by MangoMagic

CRO · Template · Intermediate · Saves 30+ hours

Sales Rep Scorecard Template

A scorecard template for tracking rep performance.

Get coached on this — free

What's included

  • Results metrics
  • Activity metrics
  • Quality metrics
  • Skill assessments
  • Development tracking
  • Trend analysis

Best used when

  • Tracking rep performance
  • Identifying coaching needs
  • Preparing for reviews
  • Managing team performance

The template

The Template

RESULTS METRICS

Performance Scorecard

REP PERFORMANCE SCORECARD

REP: _______________
PERIOD: _______________
MANAGER: _______________

RESULTS (40% weight):
                Target    Actual    %
Revenue:        $_____    $_____    ____%
Deals closed:   _____     _____     ____%
Win rate:       ____%     ____%
Avg deal size:  $_____    $_____    ____%

PIPELINE (30% weight):
                Target    Actual    %
Pipeline created: $_____  $_____    ____%
Pipeline coverage: _____x _____x
Stage advancement: ____%  ____%

ACTIVITY (20% weight):
                Target    Actual    %
Meetings held:  _____     _____     ____%
Proposals sent: _____     _____     ____%
Discovery calls: _____    _____     ____%

QUALITY (10% weight):
Forecast accuracy: ____%
CRM hygiene: ____%
Process adherence: ____%

Scorecard Summary

Category Weight Score Weighted
Results 40% /100
Pipeline 30% /100
Activity 20% /100
Quality 10% /100
Total 100% /100

SKILL ASSESSMENT

Competency Evaluation

SKILL ASSESSMENT

PROSPECTING:
☐ Exceptional (consistently exceeds)
☐ Strong (meets expectations)
☐ Developing (needs coaching)
☐ Needs improvement
Notes: _______________

DISCOVERY:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________

PRESENTATION:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________

NEGOTIATION/CLOSING:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________

ACCOUNT MANAGEMENT:
☐ Exceptional
☐ Strong
☐ Developing
☐ Needs improvement
Notes: _______________

Frequently asked questions

What is the Sales Rep Scorecard Template?

A scorecard template for tracking rep performance.

Who is the Sales Rep Scorecard Template for?

It is built for CROs and their teams working on Sales Management. The AI coach adapts it to your company, stage, and goals.

How long does the Sales Rep Scorecard Template take to use?

It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.

Is the Sales Rep Scorecard Template free?

Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Sales Rep Scorecard Template?

The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.