CRO · Playbook · Intermediate · Saves 45+ hours
Price Increase Playbook
A playbook for successfully implementing price increases.
What's included
- Increase sizing methodology
- Grandfathering strategies
- Communication templates
- Customer retention tactics
- Implementation timeline
- Measurement framework
Best used when
- Planning price increases
- Communicating changes
- Managing customer retention
- Measuring impact
The template
The Template
INCREASE PLANNING
Price Increase Framework
PRICE INCREASE PLANNING
INCREASE SIZING:
Current price: $_____
Proposed price: $_____
Increase %: ____%
Last increase: _____ (date)
JUSTIFICATION:
☐ Value added since last change
☐ Cost increases
☐ Market alignment
☐ Positioning shift
CUSTOMER SEGMENTATION:
Segment A (___% of base): Impact = $_____
Segment B (___% of base): Impact = $_____
Segment C (___% of base): Impact = $_____
RISK ASSESSMENT:
Expected churn: ____%
Revenue at risk: $_____
Net revenue impact: $_____
Confidence: High/Med/Low
GO/NO-GO DECISION:
☐ Finance approved
☐ Leadership approved
☐ CS prepared
☐ Sales prepared
Grandfathering Strategy
| Segment | Approach | Duration | Rationale |
|---|---|---|---|
| Long-term (3+ yr) | Full grandfather | Indefinite | Loyalty reward |
| Recent (1-3 yr) | Phased increase | 12 months | Gradual transition |
| New | New pricing | Immediate | New value prop |
COMMUNICATION
Price Increase Communication
COMMUNICATION TEMPLATE
SUBJECT: Important update about your [Product] plan
Dear [Name],
Over the past [X months], we've added
significant value to [Product], including:
• [Feature/improvement 1]
• [Feature/improvement 2]
• [Feature/improvement 3]
To continue investing in [Product], we're
updating our pricing effective [date].
Your new rate: $_____ /month
(Previously: $_____)
As a valued customer, you'll receive
[special offer/grandfather period].
What this means for you:
• [Benefit they keep/gain]
• [Timeline details]
• [How to get help]
Questions? Reply to this email or contact
[support contact].
Thank you for being a [Product] customer.
[Signature]
---
TIMELINE:
Day 0: Email announcement
Day 7: Follow-up + FAQ
Day 30: Final reminder
Day 45: New pricing effective
Frequently asked questions
What is the Price Increase Playbook?
A playbook for successfully implementing price increases.
Who is the Price Increase Playbook for?
It is built for CROs and their teams working on Pricing & Packaging. The AI coach adapts it to your company, stage, and goals.
How long does the Price Increase Playbook take to use?
It saves roughly 45+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the Price Increase Playbook free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Price Increase Playbook?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.