Press Release Template System

PRODUCT LAUNCH PRESS RELEASE

FOR IMMEDIATE RELEASE

[COMPANY NAME] LAUNCHES [PRODUCT NAME], [ONE-LINE VALUE PROP]

[New product/feature] enables [target customers] to [key benefit]

[CITY, STATE] – [DATE] – [Company name], [brief descriptor], today announced
the launch of [product name], [one-sentence description of what it does].

[Product name] addresses [market problem] by [how it solves it]. [Target
customers] can now [specific capability] resulting in [measurable benefit].

"[Quote from executive about why this matters to customers and the market],"
said [Name], [Title] at [Company]. "[Forward-looking statement about impact]."

Key capabilities of [product name] include:
• [Feature 1]: [Benefit]
• [Feature 2]: [Benefit]
• [Feature 3]: [Benefit]

[Product name] is available [availability details - pricing, timing, how to get].
[Call to action - demo, trial, contact].

"[Quote from customer or partner about their experience/anticipation]," said
[Name], [Title] at [Customer/Partner Company].

[Relevant market data or analyst quote to provide context]

About [Company Name]
[Company boilerplate - 2-3 sentences about what the company does, key stats,
and where to learn more]

Media Contact:
[Name]
[Email]
[Phone]

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FUNDING ANNOUNCEMENT PRESS RELEASE

FOR IMMEDIATE RELEASE

[COMPANY NAME] RAISES $[X]M [ROUND] TO [STRATEGIC OBJECTIVE]

[Investment firm(s)] lead round to [expand/accelerate] [key initiative]

[CITY, STATE] – [DATE] – [Company name], [brief descriptor], today announced
it has raised $[X] million in [Series X] funding led by [Lead Investor], with
participation from [Other Investors]. [New or existing investor] also joined
the round.

The funding will be used to [primary use of funds], [secondary use], and
[tertiary use]. This brings [Company]'s total funding to $[X] million.

"[Quote about company vision and what this funding enables]," said [CEO Name],
CEO of [Company]. "[Statement about market opportunity and company trajectory]."

[Company name] has achieved [recent milestone 1], [milestone 2], and [milestone 3]
since [time period]. The company serves [customer description] including
[notable customers if disclosable].

"[Quote from lead investor about why they invested]," said [Investor Name],
[Title] at [Investment Firm]. "[Statement about company's potential]."

[If applicable: New board member announcement or key hire funded by round]

About [Company Name]
[Company boilerplate]

About [Lead Investor]
[One-sentence investor description]

Media Contact:
[Name]
[Email]
[Phone]

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PARTNERSHIP ANNOUNCEMENT PRESS RELEASE

FOR IMMEDIATE RELEASE

[COMPANY 1] AND [COMPANY 2] PARTNER TO [JOINT VALUE PROPOSITION]

[Type of partnership] will [benefit to customers]

[CITY, STATE] – [DATE] – [Company 1], [descriptor], and [Company 2], [descriptor],
today announced a [strategic partnership/integration/alliance] to [what the
partnership delivers].

Through this partnership, [customer type] will be able to [specific capability].
The [integration/collaboration] combines [Company 1]'s [strength] with
[Company 2]'s [strength] to [outcome].

"[Quote about partnership value and strategic fit]," said [Name], [Title] at
[Company 1]. "[Statement about customer benefit]."

"[Quote about partnership from Company 2 perspective]," said [Name], [Title]
at [Company 2]. "[Statement about combined value]."

Key benefits of the partnership include:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

[Availability information and how customers can access]

About [Company 1]
[Company 1 boilerplate]

About [Company 2]
[Company 2 boilerplate]

Media Contacts:
[Company 1]: [Name], [Email]
[Company 2]: [Name], [Email]

###

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EXECUTIVE HIRE PRESS RELEASE

FOR IMMEDIATE RELEASE

[COMPANY NAME] APPOINTS [EXECUTIVE NAME] AS [TITLE]

[Industry veteran/Former COMPANY exec] to lead [function/area]

[CITY, STATE] – [DATE] – [Company name], [descriptor], today announced the
appointment of [Executive Name] as [Title]. [He/She/They] will [primary
responsibility] and report to [Reporting relationship].

[Executive Name] brings [X] years of experience in [relevant areas]. Most
recently, [he/she/they] served as [Previous Title] at [Previous Company],
where [he/she/they] [key achievement]. Prior to that, [he/she/they] held
[leadership roles] at [Notable Companies].

"[Quote from CEO about why this hire matters]," said [CEO Name], CEO of
[Company]. "[Statement about what the exec will do]."

"[Quote from new exec about why they joined]," said [Executive Name].
"[Statement about vision for the role]."

[Background on company growth that created need for this role]

About [Company Name]
[Company boilerplate]

Media Contact:
[Name]
[Email]
[Phone]

###

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CUSTOMER MILESTONE PRESS RELEASE

FOR IMMEDIATE RELEASE

[COMPANY NAME] [MILESTONE: Surpasses X Customers / Achieves $XM ARR / etc.]

[Growth metric] reflects [market trend or company strength]

[CITY, STATE] – [DATE] – [Company name], [descriptor], today announced it has
[milestone achievement]. This represents [X]% growth [time period] and
demonstrates [what this milestone reflects].

[Company] achieved this milestone by [how - product strength, market expansion,
customer success]. Key contributors to growth include [factor 1], [factor 2],
and [factor 3].

"[Quote about milestone significance]," said [Name], [Title] at [Company].
"[Statement about what drove success and what's next]."

Notable [customers/achievements] in [time period] include:
• [Customer/achievement 1]
• [Customer/achievement 2]
• [Customer/achievement 3]

"[Quote from customer about their experience]," said [Name], [Title] at
[Customer Company]. "[Statement about value received]."

About [Company Name]
[Company boilerplate]

Media Contact:
[Name]
[Email]
[Phone]

###

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WRITING GUIDELINES

Headline Formulas

Type	Formula	Example
Product	[Company] Launches [Product], [Value Prop]	Acme Launches DataSync, Eliminating Manual Data Entry
Funding	[Company] Raises $X to [Objective]	Acme Raises $50M to Expand Enterprise AI Platform
Partnership	[Co1] and [Co2] Partner to [Benefit]	Acme and Salesforce Partner to Streamline Sales Ops
Milestone	[Company] [Achievement Verb] [Milestone]	Acme Surpasses 1,000 Enterprise Customers
Executive	[Company] Appoints [Name] as [Title]	Acme Appoints Jane Smith as Chief Revenue Officer

Lead Paragraph Checklist

The first paragraph must answer:
☐ WHO: Company name and brief descriptor
☐ WHAT: The specific announcement
☐ WHY: Why this matters (benefit/significance)
☐ WHEN: Today/timing
☐ WHERE: Location (if relevant)

Keep to 2-3 sentences maximum.

Quote Development

Quote Type	Purpose	Template
Vision Quote	Big picture significance	"This [announcement] represents [broader implication]. [Forward-looking statement]."
Customer Benefit	Practical value	"[Announcement] enables our customers to [specific capability], resulting in [outcome]."
External Validation	Third-party credibility	"[Company] has [achievement/quality]. We [reason for support/confidence]."

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DISTRIBUTION STRATEGY

Wire Service Selection

Service	Best For	Cost Range	Pickup Potential
Business Wire	Broad distribution, investor news	$$	High
PR Newswire	Industry targeting, multimedia	$$	High
GlobeNewswire	Cost-effective, good reach	$	Medium
Direct pitch only	Exclusive stories, relationships	Free	Varies

Timing Optimization

Day	Timing	Best For
Tuesday-Thursday	6-8am ET	Maximum coverage
Monday	9am ET	Start-of-week positioning
Friday	Avoid	Weekend burial
Sunday night	6pm ET	Monday morning news

Exclusive vs. Wide Release

Approach	When to Use	Process
Exclusive	Big news, relationship building	Offer 24-48hr exclusive to Tier 1 pub, embargo until release
Embargoed	Multiple key outlets	Send under embargo to select outlets, release at set time
Wide release	Standard news, time-sensitive	Wire + direct pitch simultaneously

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