COVERAGE METRICS
Coverage Volume & Quality
| Metric |
Definition |
This Month |
Last Month |
Target |
| Total Mentions |
All media mentions |
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| Tier 1 Placements |
Top-tier publication hits |
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| Tier 2 Placements |
Trade/industry hits |
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| Exclusive Stories |
Stories where we're main focus |
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| Quoted/Included |
Stories where we're mentioned |
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Coverage Quality Scoring
COVERAGE QUALITY SCORECARD
For each piece of coverage, score:
PUBLICATION TIER (1-5):
5 = Tier 1 national/industry leader
3 = Tier 2 relevant trade
1 = Tier 3 minor/blog
MESSAGE PENETRATION (1-5):
5 = All key messages included, accurately
3 = Some messages, mostly accurate
1 = No messages or inaccurate
SENTIMENT (1-5):
5 = Highly positive
3 = Neutral
1 = Negative
PROMINENCE (1-5):
5 = Headline/lead story focus
3 = Significant mention
1 = Brief mention
TOTAL QUALITY SCORE: ___/20
Monthly Coverage Summary
| Publication |
Date |
Headline |
Quality Score |
Message Hit |
Link |
|
|
|
/20 |
Y/N |
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|
/20 |
Y/N |
|
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|
/20 |
Y/N |
|
MESSAGE PENETRATION
Message Tracking
| Key Message |
Coverage Mentions |
Penetration % |
| [Message 1] |
_____ of _____ pieces |
_____% |
| [Message 2] |
_____ of _____ pieces |
_____% |
| [Message 3] |
_____ of _____ pieces |
_____% |
Quarterly Message Analysis
MESSAGE EFFECTIVENESS REVIEW
TOP PERFORMING MESSAGE:
[Message]: _____% penetration
Why it's working: _______________
LOWEST PERFORMING MESSAGE:
[Message]: _____% penetration
Issues identified: _______________
Action plan: _______________
COMPETITOR MESSAGE COMPARISON:
Our message penetration: _____%
Competitor A: _____%
Competitor B: _____%
SHARE OF VOICE
SOV Calculation
| Company |
Total Mentions |
% Share |
Change |
| Your Company |
|
|
|
| Competitor A |
|
|
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| Competitor B |
|
|
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| Competitor C |
|
|
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| TOTAL |
|
100% |
|
SOV Trend
| Month |
Your SOV |
Comp A |
Comp B |
Comp C |
| Jan |
|
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| Feb |
|
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| Mar |
|
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| Apr |
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| May |
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| Jun |
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BUSINESS IMPACT METRICS
Website Traffic from PR
| Source |
Visits |
% of Total |
Leads |
Lead Rate |
| PR Coverage (referral) |
|
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| PR-driven search lift |
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| Total PR-Attributed |
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Lead Attribution
PR-ATTRIBUTED LEADS TRACKING
DIRECT PR LEADS:
Leads from coverage links: _____
Leads from PR landing pages: _____
Leads from press release: _____
Total direct: _____
INDIRECT PR INFLUENCE:
Lead mentions "saw article about...": _____
Brand search lift after coverage: _____
Total indirect: _____
TOTAL PR-ATTRIBUTED LEADS: _____
Pipeline & Revenue Impact
| Metric |
Value |
% of Total |
| PR-influenced pipeline |
$ |
|
| PR-influenced revenue |
$ |
|
| PR ROI (est.) |
|
|
ACTIVITY METRICS
Pitch Performance
| Metric |
This Month |
Last Month |
YTD Avg |
| Pitches sent |
|
|
|
| Responses received |
|
|
|
| Response rate |
% |
% |
% |
| Coverage secured |
|
|
|
| Pitch-to-coverage rate |
% |
% |
% |
Media Engagement
| Activity |
Count |
| Media meetings/calls |
|
| New relationships opened |
|
| Interview requests received |
|
| Background briefings |
|
Other PR Activities
| Activity |
Count |
| Press releases issued |
|
| Bylines pitched |
|
| Bylines published |
|
| Speaking submissions |
|
| Speaking secured |
|
| Award submissions |
|
| Awards won |
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SENTIMENT ANALYSIS
Sentiment Breakdown
| Sentiment |
Count |
% |
| Positive |
|
|
| Neutral |
|
|
| Negative |
|
|
| Mixed |
|
|
| Total |
|
100% |
Sentiment Trend
| Month |
Positive % |
Neutral % |
Negative % |
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REPORTING TEMPLATES
Monthly PR Report
PR PERFORMANCE REPORT - [MONTH]
EXECUTIVE SUMMARY:
[2-3 sentences on overall performance]
COVERAGE HIGHLIGHTS:
• [Top hit 1]
• [Top hit 2]
• [Top hit 3]
KEY METRICS:
• Total coverage: _____ (target: _____)
• Tier 1 hits: _____ (target: _____)
• Message penetration: _____% (target: _____)
• Share of voice: _____% (target: _____)
BUSINESS IMPACT:
• PR-attributed traffic: _____
• PR-attributed leads: _____
• PR-influenced pipeline: $_____
NOTABLE ACTIVITIES:
• [Activity 1]
• [Activity 2]
CHALLENGES:
• [Challenge and how addressed]
NEXT MONTH PRIORITIES:
• [Priority 1]
• [Priority 2]
Quarterly Business Review
PR QUARTERLY BUSINESS REVIEW
OVERVIEW:
[Quarter performance summary]
COVERAGE SUMMARY:
Total coverage: _____
Tier 1 placements: _____
Average quality score: _____/20
Top publications: [List]
MESSAGE EFFECTIVENESS:
Primary message penetration: _____%
SOV vs. competitors: _____%
BUSINESS IMPACT:
Total PR-attributed leads: _____
PR-influenced pipeline: $_____
Estimated PR ROI: _____
TOP WINS:
1. [Win with impact]
2. [Win with impact]
3. [Win with impact]
LESSONS & IMPROVEMENTS:
[What we learned and will change]
NEXT QUARTER PRIORITIES:
[Key focus areas]