Pipeline Health Scorecard

HEALTH DIMENSIONS

Pipeline Health Assessment

PIPELINE HEALTH SCORECARD

COVERAGE HEALTH:
Coverage ratio: ___:1
Target: 3:1
Score: ___/25
Status: Green/Yellow/Red

QUALITY HEALTH:
ICP fit: ____%
Multi-threaded: ____%
Executive engaged: ____%
Score: ___/25
Status: Green/Yellow/Red

VELOCITY HEALTH:
Avg cycle: _____ days
Target: _____ days
Deals moving: ____%
Score: ___/25
Status: Green/Yellow/Red

CONVERSION HEALTH:
Win rate: ____%
Target: ____%
Stage conversion: On/Off track
Score: ___/25
Status: Green/Yellow/Red

OVERALL HEALTH: ___/100

Health Scoring Guide

Dimension	Green (25)	Yellow (15)	Red (5)
Coverage	>3:1	2-3:1	<2:1
Quality	>80% ICP	60-80% ICP	<60% ICP
Velocity	<Target	<1.2× Target	>1.5× Target
Conversion	>Target	Within 5%	>5% below

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RED FLAG IDENTIFICATION

Pipeline Red Flags

RED FLAG CHECKLIST

COVERAGE RED FLAGS:
☐ Coverage <2:1
☐ Declining pipeline 3+ weeks
☐ Single deal >20% of pipeline
☐ One source >50% of pipe

QUALITY RED FLAGS:
☐ >30% single-threaded
☐ <50% ICP fit
☐ <30% executive engaged
☐ High churn in pipeline

VELOCITY RED FLAGS:
☐ >30% stuck deals
☐ Avg cycle >1.5× target
☐ <50% moving forward
☐ Close dates slipping

CONVERSION RED FLAGS:
☐ Win rate declining
☐ Stage conversion down
☐ Loss rate increasing
☐ No decision increasing

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