CRO · Toolkit · Advanced · Saves 80+ hours
Partner Program Design Kit
Everything you need to design and launch a partner program.
What's included
- Program structure options
- Tier design
- Benefit frameworks
- Requirement definitions
- Partner portal requirements
- Launch planning
Best used when
- Launching partner program
- Restructuring existing program
- Designing partner tiers
- Building partner portal
The template
The Template
PROGRAM STRUCTURE
Partner Tier Framework
PARTNER TIER STRUCTURE
TIER 1: REGISTERED
Requirements: Agreement signed
Benefits:
☐ Partner portal access
☐ Sales materials
☐ Base discount (10%)
TIER 2: SILVER
Requirements: 2+ deals, training complete
Benefits:
☐ Higher discount (20%)
☐ Deal registration
☐ Co-marketing eligibility
TIER 3: GOLD
Requirements: $100K+ revenue, certified
Benefits:
☐ Premium discount (30%)
☐ MDF (2%)
☐ Joint business planning
☐ Dedicated PAM
TIER 4: PLATINUM
Requirements: $500K+ revenue
Benefits:
☐ Best discount (40%)
☐ MDF (3%)
☐ Executive sponsorship
☐ Advisory council seat
BENEFIT DESIGN
Partner Benefit Categories
| Category | Registered | Silver | Gold | Platinum |
|---|---|---|---|---|
| Discount | 10% | 20% | 30% | 40% |
| Deal reg | No | Yes | Yes | Yes |
| MDF | No | No | 2% | 3% |
| NFR | 1 | 3 | 10 | Unlimited |
| Support | Portal | Phone | Named |
PARTNER PORTAL
Portal Requirements Checklist
PARTNER PORTAL FEATURES
MUST HAVE:
☐ Deal registration
☐ Content library
☐ Training/certification
☐ Performance dashboard
☐ Lead distribution
NICE TO HAVE:
☐ Quoting tool
☐ Demo environment
☐ MDF management
☐ Community forum
☐ Partner locator
Frequently asked questions
What is the Partner Program Design Kit?
Everything you need to design and launch a partner program.
Who is the Partner Program Design Kit for?
It is built for CROs and their teams working on Sales Strategy. The AI coach adapts it to your company, stage, and goals.
How long does the Partner Program Design Kit take to use?
It saves roughly 80+ hours versus building from scratch. Our AI coach can tailor the toolkit to your situation in minutes, then hand you a step-by-step plan.
Is the Partner Program Design Kit free?
Yes. You can read the full toolkit and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Partner Program Design Kit?
The coach teaches you the framework, asks a few questions about your business, tailors the toolkit to you, and gives you measurable next steps to execute.