CRO · Framework · Intermediate · Saves 50+ hours
Outbound Pipeline Framework
A framework for building consistent outbound pipeline.
What's included
- Target account selection
- Contact strategies
- Sequence design
- Activity metrics
- Performance tracking
- Optimization process
Best used when
- Building outbound motion
- Improving SDR productivity
- Scaling prospecting
- Training new reps
The template
The Template
TARGET ACCOUNT SELECTION
Account Selection Criteria
TARGET ACCOUNT CRITERIA
TIER 1 (High Touch):
☐ ICP fit: 90%+
☐ Company size: _____ employees
☐ Revenue: $_____+
☐ Industry: Target list
☐ Buying signals: Present
Account count: 50-100
TIER 2 (Standard Touch):
☐ ICP fit: 70-90%
☐ Company size: _____ employees
☐ Revenue: $_____+
☐ Industry: Adjacent
Account count: 100-300
TIER 3 (Light Touch):
☐ ICP fit: 50-70%
☐ Company size: Varies
☐ Industry: Broad
Account count: 300+
Account Scoring Matrix
| Criteria | Weight | Score (1-5) |
|---|---|---|
| Company size | 20% | |
| Industry fit | 20% | |
| Tech stack | 15% | |
| Growth signals | 15% | |
| Funding/news | 15% | |
| Existing relationship | 15% | |
| Total | 100% |
SEQUENCE DESIGN
Multi-Channel Cadence
OUTBOUND SEQUENCE (21 DAYS)
DAY 1: Email 1 (Problem-focused)
DAY 2: LinkedIn connection
DAY 4: Call attempt + voicemail
DAY 7: Email 2 (Value/insight)
DAY 9: LinkedIn engage (comment/like)
DAY 11: Call attempt
DAY 14: Email 3 (Social proof)
DAY 17: LinkedIn message
DAY 21: Email 4 (Breakup)
TOUCHES: 9 total
☐ 4 emails
☐ 2 calls
☐ 3 LinkedIn
Activity Metrics
| Metric | Target | Actual |
|---|---|---|
| Accounts worked/week | 50 | |
| Activities/day | 60+ | |
| Connects/day | 5+ | |
| Meetings/week | 10+ | |
| Pipeline/month | $___K |
Frequently asked questions
What is the Outbound Pipeline Framework?
A framework for building consistent outbound pipeline.
Who is the Outbound Pipeline Framework for?
It is built for CROs and their teams working on Pipeline & Forecasting. The AI coach adapts it to your company, stage, and goals.
How long does the Outbound Pipeline Framework take to use?
It saves roughly 50+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Outbound Pipeline Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Outbound Pipeline Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.