CRO · Calculator · Intermediate · Saves 25+ hours
Net Revenue Retention Calculator
A calculator for measuring and analyzing NRR.
What's included
- NRR calculation
- Component breakdown
- Cohort analysis
- Trend tracking
- Benchmarking
- Improvement modeling
Best used when
- Calculating NRR
- Board/investor reporting
- Benchmarking performance
- Identifying improvement levers
The template
The Template
NRR CALCULATION
NRR Formula
NET REVENUE RETENTION
FORMULA:
NRR = (Starting ARR + Expansion - Contraction - Churn) / Starting ARR
INPUTS:
Starting ARR (12 mo ago): $______
+ Expansion revenue: $______
- Contraction revenue: $______
- Churned revenue: $______
= Ending ARR: $______
CALCULATION:
NRR = $______ / $______ = ______%
COMPONENT RATES:
Expansion rate: ______%
Contraction rate: ______%
Churn rate: ______%
Gross retention: ______%
NRR Dashboard
| Metric | Current | Prior Period | Trend |
|---|---|---|---|
| Net revenue retention | % | % | ↑↓ |
| Gross revenue retention | % | % | ↑↓ |
| Expansion rate | % | % | ↑↓ |
| Contraction rate | % | % | ↑↓ |
| Logo churn | % | % | ↑↓ |
BENCHMARKING
NRR Benchmarks
NRR BENCHMARKS BY SEGMENT
ENTERPRISE SAAS:
Best in class: >130%
Good: 115-130%
Average: 100-115%
Needs work: <100%
MID-MARKET SAAS:
Best in class: >120%
Good: 110-120%
Average: 100-110%
Needs work: <100%
SMB SAAS:
Best in class: >110%
Good: 100-110%
Average: 90-100%
Needs work: <90%
YOUR NRR: ______%
BENCHMARK POSITION: _______________
Frequently asked questions
What is the Net Revenue Retention Calculator?
A calculator for measuring and analyzing NRR.
Who is the Net Revenue Retention Calculator for?
It is built for CROs and their teams working on Customer Success. The AI coach adapts it to your company, stage, and goals.
How long does the Net Revenue Retention Calculator take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the calculator to your situation in minutes, then hand you a step-by-step plan.
Is the Net Revenue Retention Calculator free?
Yes. You can read the full calculator and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Net Revenue Retention Calculator?
The coach teaches you the framework, asks a few questions about your business, tailors the calculator to you, and gives you measurable next steps to execute.