Media Pitch Templates

FUNDING ANNOUNCEMENT PITCH

Subject: Exclusive: [Company] raises $XM to [mission]

Hi [Name],

[Company] is announcing a $[X]M [Series X] led by [Investor], and I
wanted to offer you an exclusive/first look.

The story: [One sentence on what makes this interesting -
growth trajectory, notable investors, market timing, etc.]

What makes this different:
• [Unique angle 1 - unusual metric, contrarian approach, etc.]
• [Unique angle 2]

[CEO Name] is available for an interview [timeframe]. Would this
work for [publication/beat]?

Happy to send over the full details if interested.

[Your name]

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PRODUCT LAUNCH PITCH

Subject: [Timely hook]: [Company] launches [product]

Hi [Name],

I saw your recent piece on [relevant topic] and thought you might
be interested in [Company]'s new [product] - it directly addresses
[issue from their article].

The news: [Company] is launching [product name], which [one sentence
on what it does].

Why it matters: [Target customers] spend [time/money] on [problem].
[Product] cuts that by [metric] by [how].

[We have/I can get you]:
• Interview with [executive]
• Early customer willing to speak: [Customer]
• Demo access

Announcement is [date]. Would you like to set up a call?

[Your name]

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TREND STORY PITCH

Subject: [Statistic or provocative statement]: [Company] data

Hi [Name],

You've been covering [trend/topic], and I have some data that
might add to the conversation.

[Company] analyzed [data source] and found:
• [Surprising finding 1]
• [Surprising finding 2]
• [Implication]

[Executive name], our [title], has a [contrarian/nuanced/expert]
take on why this is happening and what it means for [audience].

Would this be useful for an upcoming piece? Happy to share the
full data or set up a quick call.

[Your name]

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DATA/RESEARCH PITCH

Subject: Exclusive data: [Key finding headline]

Hi [Name],

[Company] just completed [research type - survey, analysis, report]
of [sample/data source], and the findings challenge conventional
wisdom about [topic].

Key findings:
• [Most surprising/newsworthy finding]
• [Second key finding]
• [Implication or prediction]

The full report includes [methodology, additional data, graphics] -
happy to share exclusively or under embargo.

[Expert name] is available to discuss the findings and what they
mean for [industry/audience].

Interested?

[Your name]

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EXPERT SOURCE PITCH

Subject: Expert source: [Topic] - [Expert name], [Company]

Hi [Name],

I noticed you're working on [topic/beat] and wanted to flag
[Expert name] as a potential source.

[Expert name] is [title] at [Company] and has [relevant credential/
experience]. They have a [unique perspective] because [reason].

Topics they can speak to:
• [Topic 1]
• [Topic 2]
• [Topic 3]

They're great on [format - phone, video, quick turnaround] and
regularly provide [background/quotes/data].

Happy to connect you whenever helpful - just let me know.

[Your name]

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CUSTOMER SUCCESS STORY PITCH

Subject: Customer story: [Customer] achieves [result] with [Company]

Hi [Name],

I have a customer story that might work for [publication/beat]:

[Customer company] was struggling with [problem] - [context on
why this matters, industry challenge]. After implementing
[Company/product], they achieved:
• [Specific result with numbers]
• [Second result]

What makes this interesting: [Why this is unusual, different,
or representative of broader trend]

[Customer contact] is willing to speak on the record. [Executive]
is also available for context.

Would this work for a [type of piece - case study, trend piece, etc.]?

[Your name]

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EVENT PREVIEW PITCH

Subject: [Event] preview: [Company] to announce [news]

Hi [Name],

[Company] will be at [event name] [dates] and wanted to give you
a heads up on what we're bringing:

• [Announcement/demo/news 1]
• [Announcement/demo/news 2]
• [Executive speaking/panel]

Interview opportunities:
• [Executive] on [topic] - available [times]
• [Customer] on [their experience]

Demo access: [Booth location/meeting link/exclusive demo offer]

Would you like to schedule time at the event or a pre-brief call?

[Your name]

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FOLLOW-UP PITCH

Subject: Re: [Original subject] - quick follow up

Hi [Name],

Following up on my note about [topic] - wanted to check if this
might work for you.

Quick recap: [One sentence summary]

A few additional angles that might be interesting:
• [New angle or additional info]
• [Time-sensitive element if applicable]

Happy to adjust the angle based on what you're working on.
Let me know if there's a better time to connect.

[Your name]

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PITCH TRACKING TEMPLATE

Date	Journalist	Outlet	Story Angle	Status	Follow-up	Outcome
				☐ Sent ☐ Opened ☐ Replied
				☐ Sent ☐ Opened ☐ Replied

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PITCH BEST PRACTICES

Subject Line Formulas

Type	Formula	Example
Exclusive	"Exclusive: [News]"	"Exclusive: Acme raises $50M Series C"
Data	"[Stat]: [Source] data"	"73% of CMOs: New Acme survey data"
Timely	"[Trend]: [Company angle]"	"AI hiring: Acme seeing 5x demand"
Question	"[Provocative question]"	"Is product-led growth dying?"

Pitch Length Guidelines

Element	Target
Subject line	6-10 words
Total pitch	150-200 words
Paragraphs	2-3 sentences max
The ask	Clear, specific

Follow-Up Cadence

Attempt	Timing	Approach
1	Initial	Full pitch
2	Day 3-4	Brief follow-up, new angle
3	Day 7-10	Final check, offer alternative
Stop	Day 14	Move on, try later

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