CMO · Template · Beginner · Saves 20+ hours
Marketing Sprint Planning Template
A template for planning marketing work in sprint cycles.
What's included
- Sprint planning template
- Backlog management
- Capacity allocation
- Sprint review template
- Velocity tracking
Best used when
- Implementing agile marketing
- Planning work cycles
- Improving team predictability
- Managing competing priorities
- Increasing transparency
The template
The Template
SPRINT OVERVIEW
| Field | Details |
|---|---|
| Sprint Number | Sprint # |
| Sprint Dates | MM/DD - MM/DD |
| Sprint Goal | What we're trying to achieve |
| Team Capacity | X story points / X hours |
| Sprint Theme | (Optional) Focus area |
SPRINT BACKLOG
| ID | Task | Type | Points | Owner | Status | Notes |
|---|---|---|---|---|---|---|
| MKT-001 | Campaign | 5 | To Do | |||
| MKT-002 | Content | 3 | To Do | |||
| MKT-003 | Design | 2 | To Do | |||
| MKT-004 | Analysis | 3 | To Do | |||
| MKT-005 | Admin | 1 | To Do | |||
| TOTAL | X pts |
Status Legend
- To Do: Not started
- In Progress: Actively working
- In Review: Awaiting approval
- Blocked: Has impediment
- Done: Completed
CAPACITY ALLOCATION
Team Capacity This Sprint
| Team Member | Available Days | Story Points | Allocated To |
|---|---|---|---|
| 10 | 20 | Campaigns | |
| 10 | 15 | Content | |
| 8 | 12 | Design | |
| 10 | 18 | Demand gen | |
| TOTAL | 65 pts |
Capacity by Work Type
| Work Type | Points Allocated | % of Capacity |
|---|---|---|
| Campaigns | % | |
| Content | % | |
| Analysis | % | |
| BAU/Maintenance | % | |
| Meetings/Admin | % | |
| TOTAL | 100% |
BACKLOG PRIORITIZATION
Priority Matrix
| Item | Impact (1-5) | Effort (1-5) | Score | Priority |
|---|---|---|---|---|
| P1 | ||||
| P2 | ||||
| P3 |
Scoring: Impact/Effort = Priority Score
- Score >2: High priority
- Score 1-2: Medium priority
- Score <1: Low priority (defer)
SPRINT REVIEW TEMPLATE
Sprint Summary
| Metric | Planned | Actual | Variance |
|---|---|---|---|
| Story points | |||
| Tasks completed | |||
| Tasks rolled over |
What We Delivered
What Didn't Get Done
| Item | Reason | Action |
|---|---|---|
Key Wins
Challenges/Blockers
Retrospective Notes
| What Worked | What Didn't | Actions |
|---|---|---|
VELOCITY TRACKING
| Sprint | Committed | Completed | Velocity | Trend |
|---|---|---|---|---|
| Sprint 1 | - | |||
| Sprint 2 | ||||
| Sprint 3 | ||||
| Sprint 4 | ||||
| Average |
Velocity Guidelines:
- Use 3-sprint average for planning
- Don't over-commit beyond average
- Account for holidays/PTO
- Factor in meeting load
Frequently asked questions
What is the Marketing Sprint Planning Template?
A template for planning marketing work in sprint cycles.
Who is the Marketing Sprint Planning Template for?
It is built for CMOs and their teams working on Marketing Operations. The AI coach adapts it to your company, stage, and goals.
How long does the Marketing Sprint Planning Template take to use?
It saves roughly 20+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Marketing Sprint Planning Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Marketing Sprint Planning Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.