MARKET RESEARCH

Research Planning Template

MARKET RESEARCH PLAN

RESEARCH OBJECTIVE: _______________
Decision to inform: _______________
Timeline: _______________

RESEARCH QUESTIONS:
1. _______________
2. _______________
3. _______________

METHODOLOGY:
☐ Secondary research (existing data)
☐ Primary quantitative (surveys)
☐ Primary qualitative (interviews)
☐ Competitive analysis

DATA SOURCES:
Secondary: _______________
Primary sample: _____
Recruitment method: _______________

Market Sizing Template

MARKET SIZE ANALYSIS

MARKET: _______________

TAM (Total Addressable Market):
All potential customers: _____
Average revenue per customer: $_____
TAM = $_____ billion

SAM (Serviceable Addressable Market):
Customers we can reach: _____
With current offering: $_____
SAM = $_____ million

SOM (Serviceable Obtainable Market):
Realistic capture in 3-5 years: ___%
SOM = $_____ million

ASSUMPTIONS:
1. _______________
2. _______________
3. _______________

Research Methodology Selection

Research Need	Methodology	Output
Market size	Secondary + modeling	TAM/SAM/SOM
Customer needs	Interviews	Qualitative insights
Validation	Survey	Statistical validation
Pricing	Conjoint analysis	Price sensitivity
Competitive	Desk research	Landscape map

Research Output Template

RESEARCH FINDINGS

EXECUTIVE SUMMARY:
[3-5 sentence summary of key findings]

KEY FINDINGS:
1. _______________
2. _______________
3. _______________

IMPLICATIONS:
For product: _______________
For go-to-market: _______________
For positioning: _______________

RECOMMENDED ACTIONS:
1. _______________
2. _______________
3. _______________

CONFIDENCE LEVEL:
☐ High (robust methodology)
☐ Medium (some limitations)
☐ Low (directional only)

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Quick Reference: Which Resource for Which Challenge

Challenge	Recommended Resources
"Executive reporting unclear"	#489, #494
"Metrics not defined"	#490, #491
"Dashboards unused"	#489, #492
"Need competitive insights"	#499
"Testing programs weak"	#497
"Research capabilities lacking"	#498, #500

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Every resource built to the Human Standard. Every resource designed to turn data into decisions.

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Complete Index

You have reached the end of the Gold collection.

Total Resources: 500

• CMO Resources: 167 (Brand, Demand Gen, Content, MarOps, Customer Marketing, Social, AI)
• CRO Resources: 167 (RevOps, Sales Strategy, Pipeline, Enablement, Pricing, Customer Success, Sales Management)
• CEO Resources: 116 (Strategy, Board, Fundraising, Leadership, Scaling, M&A)
• Cross-Functional Resources: 50 (Meetings, Hiring, Planning, Analytics)

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The future of content is human. These resources prove it.