CRO · Framework · Advanced · Saves 40+ hours
Market Prioritization Framework
A framework for prioritizing international markets.
What's included
- Evaluation Criteria
- Market size and growth
- Competitive dynamics
- Cultural fit
- Regulatory environment
- Operational complexity
- Scoring Model
- Weighted scoring
- Sensitivity analysis
- Scenario planning
- Sequencing
- Phased approach
- Resource allocation
- Timeline planning
Best used when
- Deciding which markets to enter
- Comparing market opportunities
- Sequencing expansion phases
- Allocating expansion resources
The template
The Template
EVALUATION CRITERIA
Market Scoring Model
MARKET PRIORITIZATION SCORECARD
MARKET SIZE (30%):
TAM score (1-10): _____
Growth rate score (1-10): _____
Weighted: _____
ACCESSIBILITY (25%):
Language barriers (1-10): _____
Cultural fit (1-10): _____
Regulatory ease (1-10): _____
Weighted: _____
COMPETITIVE POSITION (20%):
Competitive intensity (1-10): _____
Differentiation potential (1-10): _____
Weighted: _____
OPERATIONAL (15%):
Hiring difficulty (1-10): _____
Partner availability (1-10): _____
Weighted: _____
STRATEGIC FIT (10%):
Existing customers (1-10): _____
Reference potential (1-10): _____
Weighted: _____
TOTAL SCORE: _____/100
Market Comparison Matrix
| Market | Size | Access | Compete | Ops | Strategic | Total |
|---|---|---|---|---|---|---|
| UK | ||||||
| Germany | ||||||
| Australia | ||||||
| Japan |
SCORING MODEL
Weighted Criteria Scoring
SCORING METHODOLOGY
SCORING SCALE:
10: Excellent opportunity
7-9: Strong opportunity
4-6: Moderate opportunity
1-3: Weak opportunity
WEIGHTING RATIONALE:
Market Size (30%): Revenue potential is primary
Accessibility (25%): Ease of entry matters
Competition (20%): Ability to win
Operations (15%): Execution complexity
Strategic (10%): Long-term value
ADJUSTMENT FACTORS:
☐ Existing customer momentum: +/- 5 points
☐ Strategic partnership potential: +/- 5 points
☐ Competitive urgency: +/- 5 points
☐ Leadership expertise: +/- 5 points
THRESHOLD:
>75: Priority market
50-75: Opportunity market
<50: Defer or decline
SEQUENCING
Market Entry Sequencing
MARKET SEQUENCING PLAN
PHASE 1 (Year 1):
Markets: _______________
Investment: $_____________
Expected revenue: $_____________
Entry model: _____________
PHASE 2 (Year 2):
Markets: _______________
Investment: $_____________
Expected revenue: $_____________
Entry model: _____________
PHASE 3 (Year 3+):
Markets: _______________
Investment: $_____________
Expected revenue: $_____________
Entry model: _____________
SEQUENCING CRITERIA:
☐ Market score ranking
☐ Resource availability
☐ Risk diversification
☐ Strategic priorities
Frequently asked questions
What is the Market Prioritization Framework?
A framework for prioritizing international markets.
Who is the Market Prioritization Framework for?
It is built for CROs and their teams working on International Sales. The AI coach adapts it to your company, stage, and goals.
How long does the Market Prioritization Framework take to use?
It saves roughly 40+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Market Prioritization Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Market Prioritization Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.