Localization Playbook

LOCALIZATION STRATEGY

Localization Prioritization

LOCALIZATION STRATEGY

PRIORITIZATION FRAMEWORK:
☐ Revenue potential
☐ Competitive requirement
☐ Customer demand
☐ Cost of localization

CONTENT TIERS:
Tier 1 (Must localize):
☐ Website core pages
☐ Product UI
☐ Key sales collateral
☐ Legal documents

Tier 2 (Should localize):
☐ Marketing content
☐ Case studies
☐ Blog posts
☐ Email templates

Tier 3 (Nice to have):
☐ Deep documentation
☐ Training materials
☐ Internal content

LANGUAGE PRIORITY:
1. _______________
2. _______________
3. _______________

Localization Matrix

Content Type	Tier	Languages	Owner
Website	1	All	Marketing
Sales deck	1	All	Sales
Case studies	2	Top 3	Marketing
Support docs	2	All	Support

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CONTENT TYPES

Content Localization Checklist

CONTENT LOCALIZATION CHECKLIST

WEBSITE:
☐ Core pages (homepage, pricing, product)
☐ Legal pages (terms, privacy)
☐ Support pages (FAQ, contact)
☐ SEO considerations

SALES COLLATERAL:
☐ Sales deck
☐ One-pagers
☐ Case studies
☐ ROI calculators

PRODUCT:
☐ User interface
☐ In-app content
☐ Help text
☐ Error messages

SUPPORT:
☐ Knowledge base
☐ FAQs
☐ Training materials
☐ Documentation

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PROCESS

Translation Workflow

LOCALIZATION PROCESS

WORKFLOW:
1. Content identification
2. Source preparation
3. Translation (vendor/internal)
4. Review (native speaker)
5. Implementation
6. QA testing
7. Launch

VENDOR OPTIONS:
☐ Professional translation
☐ Machine translation + editing
☐ Crowdsourced translation
☐ In-house native speakers

VERSION CONTROL:
☐ Source version tracking
☐ Translation memory
☐ Terminology database
☐ Change management

QUALITY ASSURANCE:
☐ Native speaker review
☐ Functional testing
☐ Cultural review
☐ Brand consistency

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