CMO · Template · Beginner · Saves 15+ hours
Infographic Brief Template
A brief template that gives designers everything they need to create effective infographics.
What's included
- Content and data specifications
- Visual style direction
- Target audience context
- Distribution considerations
- Technical requirements
Best used when
- Briefing designers
- Creating visual content
- Training content team
- Standardizing design briefs
- Improving design quality
The template
Overview
OVERVIEW
| Field | Entry |
|---|---|
| Infographic title | |
| Brief owner | |
| Designer assigned | |
| Due date | |
| Primary use | Blog / Social / Gated / PR |
CONTENT SPECIFICATIONS
Key Message
| Element | Content |
|---|---|
| Main headline | |
| Supporting headline | |
| Key takeaway | What's the one thing to remember? |
Data Points
| # | Data Point | Source | Visualization Suggestion |
|---|---|---|---|
| 1 | Bar / Line / Pie / Number | ||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 |
Section Structure
| Section | Content | Visual Treatment |
|---|---|---|
| Header | Title + hook | Bold, eye-catching |
| Section 1 | ||
| Section 2 | ||
| Section 3 | ||
| CTA | Button / link | |
| Footer | Logo, URL |
VISUAL DIRECTION
Style Reference
| Element | Direction |
|---|---|
| Overall style | Modern / Traditional / Playful / Corporate |
| Color palette | Brand colors / Specific hex codes |
| Icon style | Line / Filled / Isometric |
| Typography | Clean / Bold / Decorative |
Reference Examples
| Like This | Don't Like This |
|---|---|
| [URL/description] | [URL/description] |
TECHNICAL REQUIREMENTS
| Spec | Requirement |
|---|---|
| Dimensions | Px × Px (or aspect ratio) |
| File formats | PNG / PDF / Both |
| Max file size | MB |
| Mobile version | Yes / No |
| Interactive | Yes / No |
DISTRIBUTION PLAN
| Channel | Format Needed | Size |
|---|---|---|
| Blog embed | PNG | Full width |
| Social (LinkedIn) | PNG | 1200×627 |
| Social (Twitter) | PNG | 1200×675 |
| PNG | 1000×1500 | |
| 8.5×11 |
Frequently asked questions
What is the Infographic Brief Template?
A brief template that gives designers everything they need to create effective infographics.
Who is the Infographic Brief Template for?
It is built for CMOs and their teams working on Content Strategy. The AI coach adapts it to your company, stage, and goals.
What's included in the Infographic Brief Template?
2 working sections: Overview; Section Structure.
How long does the Infographic Brief Template take to use?
It saves roughly 15+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Infographic Brief Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Infographic Brief Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.