CMO · Framework · Intermediate · Saves 35+ hours
Influencer Partnership Framework
A framework for identifying, engaging, and managing B2B influencer partnerships.
What's included
- Influencer identification criteria
- Outreach templates
- Partnership structures
- Content collaboration guidelines
- Performance measurement
- Contract templates
Best used when
- Building influencer program
- Expanding reach
- Thought leadership
- Industry credibility
- Content amplification
The template
The Template
INFLUENCER IDENTIFICATION
Identification Criteria
| Criterion | Weight | Score (1-5) |
|---|---|---|
| Relevance to audience | 25% | |
| Engagement rate | 20% | |
| Content quality | 20% | |
| Audience size | 15% | |
| Brand alignment | 15% | |
| Professionalism | 5% | |
| TOTAL | 100% | /5 |
B2B Influencer Types
| Type | Followers | Best For |
|---|---|---|
| Mega | 100K+ | Awareness, reach |
| Macro | 10K-100K | Credibility, content |
| Micro | 1K-10K | Engagement, niche |
| Nano | <1K | Authenticity, specific |
OUTREACH TEMPLATES
Initial Outreach
Subject: Partnership opportunity with [Company]
Hi [Name],
I've been following your content on [topic] - your recent
[specific post/article] really resonated.
We're looking to partner with thought leaders like yourself
on [type of collaboration]. Our audience of [description]
would benefit from your expertise.
Would you be open to a quick call to explore this?
[Your name]
[Company]
Follow-Up
Subject: Re: Partnership opportunity
Hi [Name],
Just wanted to follow up on my note about a potential
partnership. We've had great success working with
[similar influencer] and think you'd be a great fit.
Happy to work around your schedule if you're interested.
[Your name]
PARTNERSHIP STRUCTURES
| Structure | Description | Compensation |
|---|---|---|
| Sponsored content | Posts on their channel | Fee + product |
| Co-creation | Joint content | Revenue share or fee |
| Ambassador | Ongoing relationship | Retainer + bonuses |
| Guest expert | Contribute to your content | Product + exposure |
| Affiliate | Performance-based | Commission |
Compensation Benchmarks
| Platform | Per Post (Micro) | Per Post (Macro) |
|---|---|---|
| $500-2,000 | $2,000-10,000 | |
| $200-1,000 | $1,000-5,000 | |
| YouTube | $1,000-5,000 | $5,000-25,000 |
| Newsletter | $500-2,000 | $2,000-10,000 |
CONTENT COLLABORATION
Content Types
| Type | Effort | Impact |
|---|---|---|
| Guest post on their blog | Low | Medium |
| Interview/podcast | Medium | High |
| Co-authored content | High | High |
| Event appearance | Medium | High |
| Product review | Low | Medium |
Guidelines
- Provide clear brief
- Give creative freedom
- Review before publish
- Ensure FTC compliance
- Amplify on your channels
PERFORMANCE MEASUREMENT
| Metric | Definition |
|---|---|
| Reach | Total impressions |
| Engagement | Likes, comments, shares |
| Traffic | Clicks to site |
| Leads | Form fills attributed |
| EMV | Earned media value |
Frequently asked questions
What is the Influencer Partnership Framework?
A framework for identifying, engaging, and managing B2B influencer partnerships.
Who is the Influencer Partnership Framework for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Influencer Partnership Framework take to use?
It saves roughly 35+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Influencer Partnership Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Influencer Partnership Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.