CRO · Framework · Intermediate · Saves 30+ hours
Good-Better-Best Framework
A framework for designing effective tiered pricing.
What's included
- Tier strategy principles
- Feature allocation methodology
- Price anchoring
- Upsell path design
- Common mistakes to avoid
Best used when
- Designing tiered pricing
- Optimizing tier conversion
- Setting price anchors
- Simplifying product line
The template
The Template
TIER DESIGN PRINCIPLES
Good-Better-Best Structure
TIER DESIGN FRAMEWORK
GOOD TIER (Entry):
Purpose: Land customers, low barrier
Price: $_____ /mo
Target: _______________
Features: Core functionality only
Upgrade trigger: _______________
BETTER TIER (Core):
Purpose: Where most land, best value
Price: $_____ /mo (target 2-3x Good)
Target: _______________
Features: Full core + growth features
Highlight: "Most Popular" or "Best Value"
BEST TIER (Premium):
Purpose: Anchor, enterprise needs
Price: $_____ /mo (target 2-4x Better)
Target: _______________
Features: Everything + premium/support
Upgrade trigger: _______________
DISTRIBUTION TARGET:
Good: ___% (typically 10-20%)
Better: ___% (typically 60-70%)
Best: ___% (typically 15-25%)
Price Anchoring Strategy
PRICE ANCHORING
ANCHOR PRINCIPLE:
Show highest tier first (or prominently)
to make middle tier look reasonable
PRICE RATIOS:
Good to Better: 1:2 to 1:3
Better to Best: 1:2 to 1:4
EXAMPLE:
Good: $29/mo
Better: $79/mo (2.7x) ← TARGET
Best: $199/mo (2.5x)
DECOY STRATEGY:
Make Best tier desirable enough
that some choose it, but Better
tier should be the "rational" choice
Common Mistakes to Avoid
| Mistake | Problem | Solution |
|---|---|---|
| Too many tiers | Confusion, paralysis | Max 3-4 tiers |
| Unclear differences | "What do I get?" | Clear value gaps |
| Wrong default | Suboptimal conversion | Highlight Better tier |
| Price gaps too small | No anchor effect | 2-3x between tiers |
Frequently asked questions
What is the Good-Better-Best Framework?
A framework for designing effective tiered pricing.
Who is the Good-Better-Best Framework for?
It is built for CROs and their teams working on Pricing & Packaging. The AI coach adapts it to your company, stage, and goals.
How long does the Good-Better-Best Framework take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Good-Better-Best Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Good-Better-Best Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.