CMO · Framework · Intermediate · Saves 40+ hours
Feature Prioritization Input Framework
A framework for how product marketing provides input into product prioritization - ensuring market needs influence the roadmap.
What's included
- Input Sources
- Win/loss insights
- Competitive requirements
- Customer feedback
- Market trends
- Sales requests
- Input Frameworks
- Market opportunity assessment
- Competitive gap analysis
- Customer request aggregation
- Revenue impact estimation
- Communication Process
- Regular input cadence
- Request documentation
- Prioritization discussions
- Outcome communication
- Templates
- Feature request template
- Market opportunity brief
- Competitive gap brief
Best used when
- Roadmap planning cycles
- Competitive response needs
- Customer escalations
- Market opportunity identification
- PMM-Product alignment
Why this is Gold
PMMs often feel unheard by product. This framework creates structured input mechanisms that product can actually use.
The template
The Template
INPUT SOURCES
PMM Input Channels
| Source | Type of Input | Frequency |
|---|---|---|
| Win/loss | Competitive gaps | Monthly |
| Sales feedback | Feature requests | Ongoing |
| Customer research | Unmet needs | Quarterly |
| Competitive intel | Market gaps | Ongoing |
| Market trends | Opportunities | Quarterly |
INPUT FRAMEWORKS
Market Opportunity Brief
| Section | Content |
|---|---|
| Opportunity | Description |
| Market size | $ potential |
| Customer evidence | # of requests, research |
| Competitive landscape | Who has this? |
| Revenue impact | Estimated $ |
| PMM recommendation | Priority level |
Competitive Gap Brief
| Section | Content |
|---|---|
| Gap identified | What's missing |
| Competitor(s) | Who has this |
| Customer impact | Deal losses |
| Frequency | How often raised |
| Workaround | Current alternatives |
| Urgency | Time-sensitivity |
COMMUNICATION PROCESS
Quarterly Input Cycle
| Week | Activity |
|---|---|
| 1 | Gather inputs from all sources |
| 2 | Synthesize and prioritize |
| 3 | Present to product |
| 4 | Discuss and align |
Request Tracking
| Request | Source | Frequency | Revenue Impact | Status |
|---|---|---|---|---|
PRIORITIZATION DISCUSSION
Evaluation Criteria
| Criterion | PMM Input |
|---|---|
| Customer demand | # requests, revenue at risk |
| Competitive pressure | Gap analysis |
| Market opportunity | TAM estimate |
| Strategic alignment | Segment fit |
Frequently asked questions
What is the Feature Prioritization Input Framework?
A framework for how product marketing provides input into product prioritization - ensuring market needs influence the roadmap.
Who is the Feature Prioritization Input Framework for?
It is built for CMOs and their teams working on Product Marketing. The AI coach adapts it to your company, stage, and goals.
How long does the Feature Prioritization Input Framework take to use?
It saves roughly 40+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Feature Prioritization Input Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Feature Prioritization Input Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.