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CEO · Playbook · Intermediate · Saves 40+ hours

Executive Presence Development

A playbook for developing executive presence.

Get coached on this — free

What's included

  • Presence components
  • Self-assessment
  • Development areas
  • Practice techniques
  • Feedback collection

Best used when

  • New executive role
  • Leadership development
  • Improving influence
  • Board presentation prep

The template

The Template

PRESENCE PHILOSOPHY

Executive Presence Fundamentals

EXECUTIVE PRESENCE PHILOSOPHY

WHY EXECUTIVE PRESENCE MATTERS:
☐ Inspires confidence in your leadership
☐ Creates followership
☐ Influences outcomes
☐ Represents the company
☐ Models behavior for others
☐ Opens doors and opportunities

PRESENCE PRINCIPLES:

1. AUTHENTICITY IS FOUNDATIONAL
   ☐ Be yourself, not a persona
   ☐ Your style, elevated
   ☐ Genuine > polished
   ☐ Comfort in your own skin

2. PREPARATION ENABLES PRESENCE
   ☐ Confidence comes from readiness
   ☐ Know your material
   ☐ Anticipate the room
   ☐ Reduce unknowns

3. OTHERS' EXPERIENCE MATTERS
   ☐ How do they feel around you?
   ☐ Do they feel heard?
   ☐ Are they inspired?
   ☐ Presence is relational

4. IT'S A SKILL, NOT A TRAIT
   ☐ Can be developed
   ☐ Practice makes progress
   ☐ Feedback accelerates growth
   ☐ Never fully "done"

PRESENCE MYTHS:
☐ "You have it or you don't"
☐ "It's about being extroverted"
☐ "It's about being perfect"
☐ "It's about being loud"
☐ "It can't be learned"

PRESENCE DEVELOPMENT

Comprehensive Executive Presence Assessment

EXECUTIVE PRESENCE COMPONENTS

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GRAVITAS (Weight/Credibility)
═══════════════════════════════════════

DEFINITION: The quality that makes people
stop, listen, and believe you.

COMPONENTS:

Confidence:
☐ Speaks with conviction
☐ Comfortable with uncertainty
☐ Owns decisions and outcomes
☐ Doesn't seek constant validation
Self-rating: ___/10

Composure:
☐ Calm under pressure
☐ Steady in crisis
☐ Manages emotions effectively
☐ Doesn't get rattled
Self-rating: ___/10

Authenticity:
☐ Genuine and real
☐ Consistent across contexts
☐ Admits mistakes
☐ Shows appropriate vulnerability
Self-rating: ___/10

Vision/Conviction:
☐ Clear point of view
☐ Articulates the future
☐ Inspires with purpose
☐ Stands firm on principles
Self-rating: ___/10

Decisiveness:
☐ Makes decisions
☐ Comfortable with imperfection
☐ Moves forward
☐ Takes responsibility
Self-rating: ___/10

GRAVITAS TOTAL: ___/50

═══════════════════════════════════════
COMMUNICATION (How You Connect)
═══════════════════════════════════════

DEFINITION: The ability to convey ideas
clearly and connect with others.

COMPONENTS:

Clarity:
☐ Concise and direct
☐ Simple language
☐ Well-organized thoughts
☐ Easy to follow
Self-rating: ___/10

Storytelling:
☐ Uses narrative effectively
☐ Makes points memorable
☐ Creates emotional connection
☐ Illustrates with examples
Self-rating: ___/10

Listening:
☐ Fully present when listening
☐ Asks great questions
☐ Builds on others' ideas
☐ Makes others feel heard
Self-rating: ___/10

Adaptability:
☐ Adjusts to audience
☐ Reads the room
☐ Shifts style as needed
☐ Appropriate formality level
Self-rating: ___/10

Persuasion:
☐ Influences effectively
☐ Addresses objections
☐ Builds buy-in
☐ Closes effectively
Self-rating: ___/10

COMMUNICATION TOTAL: ___/50

═══════════════════════════════════════
APPEARANCE (Physical Presence)
═══════════════════════════════════════

DEFINITION: How you physically show up
and the energy you bring.

COMPONENTS:

Body Language:
☐ Open and confident posture
☐ Appropriate eye contact
☐ Purposeful movement
☐ Takes up appropriate space
Self-rating: ___/10

Energy:
☐ Appropriate enthusiasm
☐ Engaged and present
☐ Sustainable energy
☐ Brings positive atmosphere
Self-rating: ___/10

Professional Image:
☐ Appropriate attire
☐ Polished appearance
☐ Context-appropriate
☐ Attention to detail
Self-rating: ___/10

Preparation:
☐ Visibly ready
☐ Knows the material
☐ Anticipates questions
☐ Has done the work
Self-rating: ___/10

Presence/Aura:
☐ Commands attention
☐ Fills the room
☐ Memorable impression
☐ Radiates leadership
Self-rating: ___/10

APPEARANCE TOTAL: ___/50

═══════════════════════════════════════
OVERALL ASSESSMENT
═══════════════════════════════════════

| Component | Score | Strength? | Priority? |
|-----------|-------|-----------|-----------|
| Gravitas | /50 | ☐ | ☐ |
| Communication | /50 | ☐ | ☐ |
| Appearance | /50 | ☐ | ☐ |
| TOTAL | /150 | | |

Score interpretation:
130+: Strong presence
100-130: Good presence with areas to develop
70-100: Developing presence
<70: Significant development opportunity

Development Focus Areas

EXECUTIVE PRESENCE DEVELOPMENT PLAN

═══════════════════════════════════════
DEVELOPMENT PRIORITY SELECTION
═══════════════════════════════════════

Based on assessment, top development areas:

PRIORITY 1: _______________
Current score: ___/10
Target score: ___/10
Why important: _______________
Development approach: _______________

PRIORITY 2: _______________
Current score: ___/10
Target score: ___/10
Why important: _______________
Development approach: _______________

═══════════════════════════════════════
DEVELOPMENT BY COMPONENT
═══════════════════════════════════════

GRAVITAS DEVELOPMENT:

Building Confidence:
☐ Know your domain deeply
☐ Prepare thoroughly
☐ Start with small wins
☐ Reflect on past successes
☐ Affirmations before big moments

Building Composure:
☐ Practice breathing techniques
☐ Develop pre-meeting rituals
☐ Rehearse difficult scenarios
☐ Build physical fitness
☐ Get enough sleep

Building Authenticity:
☐ Reflect on values regularly
☐ Share appropriate personal stories
☐ Admit what you don't know
☐ Be consistent across contexts
☐ Seek feedback on perception

Building Conviction:
☐ Clarify your vision
☐ Articulate your "why"
☐ Practice conviction statements
☐ Stand firm respectfully
☐ Accept disagreement gracefully

---

COMMUNICATION DEVELOPMENT:

Building Clarity:
☐ Structure: Point → Support → Point
☐ Eliminate filler words
☐ Pause for emphasis
☐ Summarize key takeaways
☐ Ask "Was that clear?"

Building Storytelling:
☐ Collect personal stories
☐ Study great storytellers
☐ Use the STAR format
☐ Practice with trusted others
☐ Record and review

Building Listening:
☐ Practice full attention
☐ Summarize what you heard
☐ Ask follow-up questions
☐ Resist the urge to solve immediately
☐ Create silence for others

Building Adaptability:
☐ Research your audience
☐ Notice reactions and adjust
☐ Have multiple versions of key messages
☐ Practice different styles
☐ Seek feedback on connection

---

APPEARANCE DEVELOPMENT:

Building Body Language:
☐ Practice power poses
☐ Record yourself presenting
☐ Work with a coach
☐ Be mindful of habits
☐ Practice eye contact

Building Energy:
☐ Manage physical health
☐ Pre-meeting energy routines
☐ Match energy to context
☐ Build sustainable practices
☐ Know your energy patterns

Building Professional Image:
☐ Define your style
☐ Invest in quality basics
☐ Attention to grooming
☐ Context-appropriate choices
☐ Consistent standards

Practice Techniques

EXECUTIVE PRESENCE PRACTICE

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DAILY PRACTICES
═══════════════════════════════════════

MORNING:
☐ Power pose (2 minutes)
☐ Intention setting for presence
☐ Review key messages for the day
☐ Centering breath

BEFORE KEY MOMENTS:
☐ Physical warmup
☐ Review preparation
☐ Visualization of success
☐ Centering breath
☐ Positive self-talk

DURING:
☐ Slow down
☐ Make eye contact
☐ Pause intentionally
☐ Listen actively
☐ Be fully present

END OF DAY:
☐ Reflect on presence moments
☐ What worked?
☐ What would you do differently?
☐ Celebrate wins

═══════════════════════════════════════
REGULAR PRACTICES
═══════════════════════════════════════

WEEKLY:
☐ Review a recording of yourself
☐ Practice key messages
☐ Seek feedback from trusted source
☐ Read/watch inspiring leaders

MONTHLY:
☐ Presence assessment check-in
☐ Executive coaching session
☐ Stretch opportunity (speaking, etc.)
☐ Development plan review

QUARTERLY:
☐ Full presence reassessment
☐ Feedback gathering
☐ Development plan update
☐ Celebrate progress

═══════════════════════════════════════
SPECIFIC PRACTICE SCENARIOS
═══════════════════════════════════════

BOARD PRESENTATION:
☐ Know the material cold
☐ Anticipate every question
☐ Practice with tough questioner
☐ Arrive early, center yourself
☐ Own the room

ALL-HANDS MEETING:
☐ Stories ready
☐ Energy appropriate
☐ Make it conversational
☐ Connect with individuals
☐ Strong close

1:1 WITH EXEC:
☐ Full attention
☐ Listen first
☐ Be direct and clear
☐ Support without solving
☐ Follow up

MEDIA/EXTERNAL:
☐ Key messages memorized
☐ Bridging phrases ready
☐ Practice on video
☐ Anticipate tough questions
☐ Stay calm

Executive Presence Development Tracker

Skill Baseline Current Target Method
Confidence /10 /10 /10
Composure /10 /10 /10
Clarity /10 /10 /10
Storytelling /10 /10 /10
Body language /10 /10 /10

Frequently asked questions

What is the Executive Presence Development?

A playbook for developing executive presence.

Who is the Executive Presence Development for?

It is built for CEOs and their teams working on Leadership & Culture. The AI coach adapts it to your company, stage, and goals.

How long does the Executive Presence Development take to use?

It saves roughly 40+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.

Is the Executive Presence Development free?

Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Executive Presence Development?

The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.