CMO · Toolkit · Intermediate · Saves 50+ hours
Executive LinkedIn Presence Kit
Everything executives need to build a powerful LinkedIn presence that amplifies company brand.
What's included
- Profile optimization guide
- Content strategy framework
- Posting templates and ideas
- Engagement best practices
- Time management approach
- Ghostwriting guidelines
Best used when
- Building executive presence
- Amplifying company brand
- CEO/founder branding
- Thought leadership building
- Recruiting and culture
The template
The Template
PROFILE OPTIMIZATION
Profile Checklist
- Professional headshot (friendly, approachable)
- Custom banner (company branding or personal brand)
- Headline (value-driven, not just title)
- About section (story, not resume)
- Featured section (key content)
- Experience (results-focused)
- Skills (endorsed)
- Recommendations (5+)
Headline Formula
[Title] at [Company] | [What you help with] | [Differentiator]
Example:
CEO at TechCorp | Helping B2B companies scale to $10M+ | 3x Founder
About Section Template
[Hook - what you're known for]
[Your story - why you do what you do]
[What you're building now]
[What you believe]
[CTA - how to connect]
CONTENT STRATEGY
Content Pillars for Executives
| Pillar | % | Examples |
|---|---|---|
| Industry insights | 30% | Trends, predictions, hot takes |
| Leadership lessons | 25% | What you've learned |
| Company story | 20% | Behind the scenes, wins, culture |
| Personal journey | 15% | Authentic experiences |
| Engagement | 10% | Questions, responses, amplification |
Post Templates
Insight Post:
I've been thinking about [topic].
Here's what most people get wrong:
[Common mistake]
Here's what I've learned:
[Your insight]
[Question to drive engagement]
Lesson Post:
[X years ago], I [situation].
[What happened]
The lesson that changed everything:
[Key insight]
[How it applies to audience]
TIME MANAGEMENT
30-Min Daily Routine
| Time | Activity |
|---|---|
| 5 min | Review notifications, respond to comments |
| 10 min | Engage on others' content |
| 10 min | Post or draft content |
| 5 min | Accept connections, send notes |
Batch Content Creation
- Write 5-10 posts in one sitting
- Schedule for the week
- Review performance weekly
- Adjust based on what works
GHOSTWRITING GUIDELINES
For Ghostwriters
| Do | Don't |
|---|---|
| Use exec's words and phrases | Sound generic |
| Capture their real opinions | Make things up |
| Include specific examples | Be vague |
| Match their energy level | Overcorrect voice |
Quality Control Process
- Draft post
- Exec reviews/edits
- Schedule
- Exec monitors comments (or delegate)
Frequently asked questions
What is the Executive LinkedIn Presence Kit?
Everything executives need to build a powerful LinkedIn presence that amplifies company brand.
Who is the Executive LinkedIn Presence Kit for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Executive LinkedIn Presence Kit take to use?
It saves roughly 50+ hours versus building from scratch. Our AI coach can tailor the toolkit to your situation in minutes, then hand you a step-by-step plan.
Is the Executive LinkedIn Presence Kit free?
Yes. You can read the full toolkit and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Executive LinkedIn Presence Kit?
The coach teaches you the framework, asks a few questions about your business, tailors the toolkit to you, and gives you measurable next steps to execute.