Gold by MangoMagic

CMO · Toolkit · Intermediate · Saves 30+ hours

Event Speaker Management Kit

A kit for managing event speakers from recruitment to delivery.

Get coached on this — free

What's included

  • Speaker Recruitment
    • Speaker identification
    • Outreach templates
    • Agreement templates
    • Compensation guidelines
  • Content Development
    • Content brief
    • Review process
    • Feedback delivery
    • Deadline management
  • Speaker Preparation
    • Rehearsal process
    • Presentation guidelines
    • AV orientation
    • Day-of logistics
  • Post-Event
    • Thank you process
    • Content release
    • Relationship maintenance

Best used when

  • Recruiting speakers for events
  • Managing speaker content development
  • Preparing speakers for delivery
  • Building long-term speaker relationships

Why this is Gold

Speaker management is often chaotic. This kit creates smooth speaker experiences that lead to better content.

The template

The Template

SPEAKER RECRUITMENT

Speaker Identification Matrix

Source Quality Availability Cost
Customers High (authenticity) Medium Free/low
Industry experts High Low $-$$
Internal executives Medium High Free
Partners Variable High Free
Analysts High Low $$

Speaker Outreach Template

SPEAKER OUTREACH EMAIL

Subject: Speaking invitation: [Event Name] on [Date]

Hi [Name],

I'm reaching out because [specific reason you chose them—be genuine].

We're hosting [Event Name] on [Date] in [Location/Virtual],
and I think you'd be a great fit for a session on [topic].

Details:
• Event: [Event Name]
• Audience: [# attendees], [audience profile]
• Session: [Format], [duration]
• Topic: [Suggested topic]
• Date: [Date]
• Location: [Venue/Virtual]

[If applicable: Compensation/travel covered]

Would you be interested in discussing? I can share more
details about the audience and what we're hoping to achieve.

[Your name]

Speaker Agreement Template

SPEAKER AGREEMENT CHECKLIST

EVENT DETAILS:
☐ Event name and date
☐ Session title and format
☐ Time slot
☐ Location/platform

SPEAKER RESPONSIBILITIES:
☐ Content deadline
☐ Rehearsal participation
☐ Day-of arrival time
☐ Q&A participation

ORGANIZER PROVIDES:
☐ Travel/lodging (if applicable)
☐ Compensation (if applicable)
☐ AV equipment/support
☐ Promotion of session
☐ Recording rights/usage

CONTENT RIGHTS:
☐ Recording permission
☐ Content ownership
☐ Distribution rights
☐ Attribution requirements

SIGNED: _____________ DATE: _____

CONTENT DEVELOPMENT

Speaker Content Brief

SPEAKER CONTENT BRIEF

EVENT: _______________
SESSION TITLE: _______________
SPEAKER: _______________
FORMAT: ☐ Keynote ☐ Panel ☐ Breakout ☐ Workshop
DURATION: _____

AUDIENCE:
Profile: _______________
Knowledge level: _______________
Expected attendance: _____

OBJECTIVES:
Attendees will learn:
1. _______________
2. _______________
3. _______________

KEY MESSAGES:
Must include:
• _______________
• _______________

Avoid:
• _______________

CONTENT GUIDELINES:
☐ No competitor mentions
☐ Include actionable takeaways
☐ Use customer examples
☐ Interactive elements required

DEADLINES:
Outline due: _______________
First draft due: _______________
Final slides due: _______________
Rehearsal: _______________

Content Review Process

Stage Owner Timeline Feedback
Outline Speaker 4 weeks out Accept/revise topics
First draft Speaker 3 weeks out Detailed feedback
Revision Speaker 2 weeks out Minor adjustments
Final Both 1 week out Approved

SPEAKER PREPARATION

Speaker Prep Checklist

SPEAKER PREPARATION CHECKLIST

2 WEEKS BEFORE:
☐ Final content submitted
☐ Bio and headshot received
☐ Travel arranged (if needed)
☐ Tech requirements confirmed

1 WEEK BEFORE:
☐ Rehearsal scheduled
☐ AV orientation planned
☐ Day-of schedule shared
☐ Contact information exchanged

DAY BEFORE:
☐ Final slide version confirmed
☐ Arrival time confirmed
☐ Any last-minute questions

DAY OF:
☐ Arrival and check-in
☐ Green room/prep space
☐ AV check complete
☐ Session run-through
☐ 15-min pre-session briefing

Speaker Briefing Document

SPEAKER BRIEFING

DAY-OF LOGISTICS:
Arrival time: _______________
Check-in location: _______________
Contact person: _______________
Phone: _______________

YOUR SESSION:
Time: _______________
Room: _______________
Duration: _____
Format: _______________

BEFORE YOUR SESSION:
☐ Arrive at room 15 min early
☐ Meet AV tech
☐ Test slides/clicker
☐ Confirm water/supplies

DURING SESSION:
☐ Mic check
☐ Time signals from back
☐ Q&A process: _______________
☐ Recording: ☐ Yes ☐ No

AFTER SESSION:
☐ Return equipment
☐ Stay for audience questions
☐ Photo opportunity

Rehearsal Format

Component Duration Focus
Tech check 5 min Slides, audio, video
Full run-through 30-45 min Timing, flow
Feedback 10 min Adjustments
Q&A prep 5 min Anticipated questions

POST-EVENT SPEAKER CARE

Thank You Process

POST-EVENT SPEAKER FOLLOW-UP

WITHIN 24 HOURS:
☐ Send thank you email
☐ Share initial attendance/feedback
☐ Confirm recording availability

WITHIN 1 WEEK:
☐ Share detailed feedback/scores
☐ Send recording link
☐ Request permission to share
☐ Connect on LinkedIn

WITHIN 1 MONTH:
☐ Send full event recap
☐ Share content performance
☐ Discuss future opportunities
☐ Add to speaker database

SPEAKER DATABASE FIELDS:
• Contact information
• Past sessions
• Topics of expertise
• Feedback scores
• Availability/fees
• Relationship notes

Speaker Relationship Nurture

Timing Action Purpose
Post-event Thank you + feedback Appreciation
Monthly Relevant content share Stay connected
Quarterly Check-in call Relationship
Annually Event invitation Repeat engagement

Frequently asked questions

What is the Event Speaker Management Kit?

A kit for managing event speakers from recruitment to delivery.

Who is the Event Speaker Management Kit for?

It is built for CMOs and their teams working on Event Marketing. The AI coach adapts it to your company, stage, and goals.

How long does the Event Speaker Management Kit take to use?

It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the toolkit to your situation in minutes, then hand you a step-by-step plan.

Is the Event Speaker Management Kit free?

Yes. You can read the full toolkit and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Event Speaker Management Kit?

The coach teaches you the framework, asks a few questions about your business, tailors the toolkit to you, and gives you measurable next steps to execute.