Event Attendee Survey System

SURVEY DESIGN

Survey Types

Survey Type	Timing	Length	Focus
Pre-event	After registration	3-5 questions	Expectations, logistics
Post-session	After each session	2-3 questions	Content quality
Post-event	Within 24 hours	8-12 questions	Overall experience
Follow-up	2 weeks post	5-7 questions	Impact, actions taken

Survey Design Best Practices

SURVEY DESIGN PRINCIPLES

KEEP IT SHORT:
• Post-session: 2-3 questions max
• Post-event: 10 questions max
• Mobile-friendly design

USE RIGHT QUESTION TYPES:
• Rating scales (1-5 or 1-10)
• NPS (0-10)
• Multiple choice for specifics
• One open-ended per survey

TIMING MATTERS:
• Post-session: Immediately after
• Post-event: Within 24 hours
• Send reminder at 48 hours
• Close survey at 1 week

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QUESTION LIBRARY

Post-Event Survey Questions

POST-EVENT SURVEY TEMPLATE

OVERALL SATISFACTION (Required):
1. How satisfied were you with [Event Name]?
   ☐ Very satisfied
   ☐ Satisfied
   ☐ Neutral
   ☐ Dissatisfied
   ☐ Very dissatisfied

2. Net Promoter Score:
   How likely are you to recommend this event
   to a colleague? (0-10 scale)
   0 = Not at all likely, 10 = Extremely likely

CONTENT:
3. The content was relevant to my role.
   ☐ Strongly agree → Strongly disagree (5-point)

4. Which session was most valuable? [Dropdown]

5. Which topics would you like covered in future events?
   [Open text]

LOGISTICS:
6. Rate the following (1-5):
   • Venue/platform
   • Registration process
   • Food/refreshments (if applicable)
   • Networking opportunities
   • Communication

VALUE:
7. This event was worth my time investment.
   ☐ Strongly agree → Strongly disagree (5-point)

8. I learned something I can apply to my work.
   ☐ Strongly agree → Strongly disagree (5-point)

OPEN FEEDBACK:
9. What was the best part of the event?
   [Open text]

10. What could we improve for next time?
    [Open text]

Post-Session Survey

POST-SESSION SURVEY (2-3 questions)

1. How would you rate this session?
   ★ ★ ★ ★ ★ (1-5 stars)

2. This session met my expectations.
   ☐ Yes ☐ No ☐ Partially

3. What was your key takeaway?
   [Open text - optional]

NPS Question Format

NET PROMOTER SCORE

Question:
"How likely are you to recommend [Event]
to a colleague or friend?"

Scale: 0-10

SCORING:
Promoters: 9-10
Passives: 7-8
Detractors: 0-6

NPS = % Promoters - % Detractors

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ANALYSIS FRAMEWORK

Quantitative Analysis

Metric	Calculation	Benchmark
Overall satisfaction	% satisfied + very satisfied	>80%
NPS	Promoters - Detractors	>30
Content relevance	Average rating	>4.0/5
Would recommend	% likely	>75%
Worth time	% agree	>85%

Qualitative Coding Framework

OPEN-ENDED RESPONSE CODING

POSITIVE THEMES:
• Content quality
• Speaker excellence
• Networking value
• Organization
• Venue/platform
• Specific sessions

NEGATIVE THEMES:
• Too long/short
• Content gaps
• Technical issues
• Logistics problems
• Networking insufficient
• Specific complaints

CODING PROCESS:
1. Read all responses
2. Create theme categories
3. Tag each response
4. Count frequency
5. Identify patterns
6. Extract quotes

Analysis Dashboard

EVENT FEEDBACK DASHBOARD

HEADLINE METRICS:
Overall satisfaction: ____%
NPS: _____
Response rate: ____%

CONTENT RATINGS:
Highest rated session: _______________
Lowest rated session: _______________
Average session rating: _____/5

TOP PRAISE THEMES:
1. _______________
2. _______________
3. _______________

TOP IMPROVEMENT THEMES:
1. _______________
2. _______________
3. _______________

KEY QUOTES:
"_______________________________"
"_______________________________"

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ACTION PLANNING

Feedback-to-Action Framework

FEEDBACK ACTION PLAN

HIGH IMPACT / EASY FIX:
Issue: _______________
Action: _______________
Owner: _______________
Deadline: _______________

HIGH IMPACT / HARDER FIX:
Issue: _______________
Action: _______________
Owner: _______________
Deadline: _______________

LOWER PRIORITY:
Issue: _______________
Decision: ☐ Fix ☐ Accept ☐ Monitor

Stakeholder Communication

Audience	Content	Timing
Leadership	Summary + NPS + highlights	Day 3
Event team	Full analysis + action plan	Week 1
Speakers	Session-specific feedback	Week 1
Sales	Lead quality insights	Day 3
Attendees	Thank you + highlights	Day 1

Future Event Improvements

IMPROVEMENT TRACKER

FROM THIS EVENT:
Issue: _______________
Root cause: _______________
Fix for next time: _______________

Issue: _______________
Root cause: _______________
Fix for next time: _______________

Issue: _______________
Root cause: _______________
Fix for next time: _______________

CARRY FORWARD:
What worked well to keep:
• _______________
• _______________
• _______________

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Quick Reference: Which Resource for Which Challenge

Challenge	Recommended Resources
"Building event strategy"	#237
"Maximizing sponsorships"	#238, #240
"Planning owned events"	#239, #243
"Engaging executives"	#241
"Virtual events flat"	#242
"Leads from events lost"	#244
"Measuring event ROI"	#246
"Promoting events"	#249

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Every resource built to the Human Standard. Every resource designed to create events worth attending.