CMO · Template · Beginner · Saves 40+ hours
Editorial Calendar Master Template
A comprehensive editorial calendar template that manages content planning, production tracking, and publishing coordination across all channels.
What's included
- Calendar Views
- Monthly overview
- Weekly detail
- Quarterly planning
- Annual strategic view
- Tracking Fields
- Content status workflow
- Ownership and deadlines
- Distribution channels
- Performance tracking
- Integration Features
- Campaign alignment
- Product launch coordination
- Sales enablement flagging
- Seasonal considerations
Best used when
- Setting up content operations
- Improving content coordination
- Scaling content production
- Training content team
- Annual content planning
The template
Overview
QUARTERLY PLANNING VIEW
| Week | Theme/Focus | Blog | Gated | Video | Social | |
|---|---|---|---|---|---|---|
| W1 | ||||||
| W2 | ||||||
| W3 | ||||||
| W4 | ||||||
| ... |
WEEKLY DETAIL VIEW
Week of: [Date]
| Day | Content Piece | Type | Owner | Status | Distribution |
|---|---|---|---|---|---|
| Mon | |||||
| Tue | |||||
| Wed | |||||
| Thu | |||||
| Fri |
CONTENT TRACKING FIELDS
| Field | Purpose | Options |
|---|---|---|
| Content ID | Unique identifier | AUTO-001, AUTO-002... |
| Title | Working title | Free text |
| Type | Format | Blog, Ebook, Video, etc. |
| Pillar | Topic pillar | Pillar 1-4 |
| Funnel stage | Audience stage | TOFU, MOFU, BOFU |
| Owner | Content owner | Team members |
| Status | Production stage | Briefed → Draft → Edit → Review → Ready → Published |
| Due date | Deadline | Date |
| Publish date | Go-live date | Date |
| Distribution | Channels | Blog, Email, Social, Paid |
| Campaign | Associated campaign | Campaign names |
| Performance | Key metric | Pageviews, leads, etc. |
STATUS WORKFLOW
BRIEFED → DRAFTING → EDITING → REVIEW → APPROVED → DESIGNED → PUBLISHED
| Status | Definition | Next Action |
|---|---|---|
| Briefed | Brief completed | Writer begins |
| Drafting | Writer working | Submit draft |
| Editing | Editor review | Return to writer or advance |
| Review | Stakeholder approval | Approve or revise |
| Approved | Ready for design | Designer begins |
| Designed | Design complete | Final review |
| Published | Live | Track performance |
CAMPAIGN ALIGNMENT VIEW
| Campaign | Start | End | Supporting Content |
|---|---|---|---|
Frequently asked questions
What is the Editorial Calendar Master Template?
A comprehensive editorial calendar template that manages content planning, production tracking, and publishing coordination across all channels.
Who is the Editorial Calendar Master Template for?
It is built for CMOs and their teams working on Content Strategy. The AI coach adapts it to your company, stage, and goals.
What's included in the Editorial Calendar Master Template?
2 working sections: Overview; Week of: [Date].
How long does the Editorial Calendar Master Template take to use?
It saves roughly 40+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Editorial Calendar Master Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Editorial Calendar Master Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.