CRO · Template · Beginner · Saves 20+ hours
Discounting Authority Matrix
A matrix defining discount authority by role and level.
What's included
- Authority levels
- Discount thresholds
- Approval requirements
- Exception process
- Documentation requirements
Best used when
- Defining discount authority
- Speeding up approvals
- Empowering sales team
- Maintaining deal discipline
The template
The Template
AUTHORITY LEVELS
Discount Authority by Role
DISCOUNT AUTHORITY MATRIX
AE / ACCOUNT EXECUTIVE:
Standard discount: Up to 5%
With annual prepay: Up to 10%
Multi-year required: No
Approval needed: None
SALES MANAGER:
Standard discount: Up to 15%
With annual prepay: Up to 20%
Multi-year required: For 15%+
Approval needed: Self-approve
SALES DIRECTOR:
Standard discount: Up to 20%
With strategic value: Up to 25%
Multi-year required: For 20%+
Approval needed: Self-approve
VP SALES / CRO:
Standard discount: Up to 30%
Strategic deals: Up to 40%
Multi-year required: For 25%+
Approval needed: CEO for 40%+
DEAL DESK:
Role: Validate, structure, approve
Required for: All 20%+ discounts
Turnaround: 24 hours
Authority Matrix
| Role | 0-5% | 5-10% | 10-15% | 15-20% | 20%+ |
|---|---|---|---|---|---|
| AE | ✓ Self | ✓ Annual | Manager | Director | Deal Desk |
| Manager | ✓ Self | ✓ Self | ✓ Self | Director | Deal Desk |
| Director | ✓ Self | ✓ Self | ✓ Self | ✓ Self | VP + Deal Desk |
| VP | ✓ Self | ✓ Self | ✓ Self | ✓ Self | ✓ Self/CEO |
EXCEPTION PROCESS
Exception Request
DISCOUNT EXCEPTION REQUEST
DEAL INFORMATION:
Account: _______________
ACV: $_____
Requested discount: ____%
Reason: _______________
JUSTIFICATION:
☐ Competitive pressure (proof: ___)
☐ Strategic account (rationale: ___)
☐ Multi-year commitment (terms: ___)
☐ Reference potential (agreement: ___)
☐ Other: _______________
VALUE EXCHANGE:
What we get: _______________
Term commitment: _____ years
Payment terms: _______________
APPROVAL CHAIN:
☐ Manager: _______________
☐ Director: _______________
☐ Deal Desk: _______________
☐ VP (if required): _______________
Frequently asked questions
What is the Discounting Authority Matrix?
A matrix defining discount authority by role and level.
Who is the Discounting Authority Matrix for?
It is built for CROs and their teams working on Pricing & Packaging. The AI coach adapts it to your company, stage, and goals.
How long does the Discounting Authority Matrix take to use?
It saves roughly 20+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Discounting Authority Matrix free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Discounting Authority Matrix?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.