Gold by MangoMagic

CRO · Toolkit · Intermediate · Saves 35+ hours

Deal Registration System

A system for managing deal registration.

Get coached on this — free

What's included

  • Registration Process
    • Registration requirements
    • Approval workflow
    • Conflict resolution
  • Registration Benefits
    • Margin protection
    • Priority support
    • Marketing support
  • Rules and Governance
    • Eligibility criteria
    • Expiration policies
    • Renewal process
  • Technology
    • Registration system
    • CRM integration
    • Reporting

Best used when

  • Implementing deal registration
  • Resolving channel conflict
  • Protecting partner margins
  • Managing deal flow

The template

The Template

REGISTRATION PROCESS

Deal Registration Workflow

DEAL REGISTRATION PROCESS

REGISTRATION REQUIREMENTS:
☐ Customer name and contact
☐ Opportunity description
☐ Estimated deal size
☐ Expected close date
☐ Competition (if known)
☐ Partner contact

APPROVAL WORKFLOW:
1. Partner submits registration
2. Auto-notification to channel team
3. Conflict check (24-hour SLA)
4. Approval/rejection/clarification
5. Partner notification
6. CRM update

APPROVAL CRITERIA:
☐ Partner is eligible (certified)
☐ No existing registration
☐ No direct engagement active
☐ Opportunity is valid
☐ Timeline is reasonable

STATUS OPTIONS:
☐ Submitted → Under review
☐ Approved → Active
☐ Rejected → With reason
☐ Expired → Past date
☐ Won/Lost → Closed

Registration Timeline

Stage SLA Owner Action
Submission Instant Partner Auto-ack
Review 24 hrs Channel Conflict check
Decision 48 hrs Channel Approve/reject
Notification Instant System Partner alert

REGISTRATION BENEFITS

Deal Reg Value Proposition

DEAL REGISTRATION BENEFITS

MARGIN PROTECTION:
☐ +5% additional discount
☐ Price protection vs. direct
☐ Competitive lockout

SUPPORT BENEFITS:
☐ Priority SE support
☐ Executive engagement
☐ POC resources
☐ Proposal support

MARKETING SUPPORT:
☐ Co-branded materials
☐ Reference customers
☐ Case study support
☐ Joint PR consideration

RELATIONSHIP:
☐ Opportunity visibility
☐ Joint planning
☐ Strategic account support
☐ Renewal protection

RULES AND GOVERNANCE

Deal Registration Policies

DEAL REGISTRATION RULES

ELIGIBILITY:
☐ Partner in good standing
☐ Sales certified
☐ No outstanding issues

REGISTRATION RULES:
☐ First valid registration wins
☐ 90-day initial registration
☐ 90-day extension available
☐ Max 2 extensions
☐ Active engagement required

CONFLICT RESOLUTION:
If duplicate registration:
☐ First registration priority
☐ Established relationship review
☐ Activity comparison
☐ Management decision

EXPIRATION:
☐ 30-day warning notification
☐ Extension request option
☐ Re-registration if expired
☐ Activity requirement for extension

Frequently asked questions

What is the Deal Registration System?

A system for managing deal registration.

Who is the Deal Registration System for?

It is built for CROs and their teams working on Channel & Partners. The AI coach adapts it to your company, stage, and goals.

How long does the Deal Registration System take to use?

It saves roughly 35+ hours versus building from scratch. Our AI coach can tailor the toolkit to your situation in minutes, then hand you a step-by-step plan.

Is the Deal Registration System free?

Yes. You can read the full toolkit and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Deal Registration System?

The coach teaches you the framework, asks a few questions about your business, tailors the toolkit to you, and gives you measurable next steps to execute.