Content Usage Analytics Setup

METRICS DEFINITION

Content Metrics Framework

CONTENT ANALYTICS METRICS

USAGE METRICS:
☐ Views: How often accessed
☐ Downloads: How often saved
☐ Shares: How often sent
☐ Time spent: How long engaged
☐ Unique users: How many reps

ENGAGEMENT METRICS:
☐ Completion rate: Full view %
☐ Return rate: Repeat access
☐ Share rate: External sends
☐ Feedback score: Rep ratings

EFFECTIVENESS METRICS:
☐ Attachment to deals: Content used
☐ Stage progression: After content use
☐ Win rate impact: With vs without
☐ Deal velocity: Time impact

CONTENT HEALTH:
☐ Freshness: Age of content
☐ Coverage: Gaps in library
☐ Quality: Rep feedback

Metrics Dashboard Layout

Metric	Definition	Target	Current	Trend
Content utilization	% of reps using content	80%
Avg uses per rep	Content access/rep/week	5+
Buyer engagement	Avg view time	2+ min
Content + win rate	Wins with content	+15%

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TRACKING IMPLEMENTATION

Analytics Setup Checklist

IMPLEMENTATION STEPS

1. TRACKING SETUP:
☐ Enable portal analytics
☐ Configure CRM integration
☐ Set up link tracking
☐ Implement user identification

2. DATA SOURCES:
☐ Content portal activity
☐ CRM content attachments
☐ Email tracking links
☐ External sharing platforms

3. INTEGRATION:
☐ Connect to BI tool
☐ Link to opportunity data
☐ Map to rep data
☐ Configure refresh cadence

4. VALIDATION:
☐ Test tracking accuracy
☐ Verify user attribution
☐ Check content mapping
☐ Validate deal linkage

Content-to-Deal Tracking

DEAL CONTENT TRACKING

TRACK AT EACH STAGE:
Discovery:
☐ Content shared: _______________
☐ Engagement: _______________

Demo:
☐ Content shared: _______________
☐ Engagement: _______________

Proposal:
☐ Content shared: _______________
☐ Engagement: _______________

Close:
☐ Content shared: _______________
☐ Engagement: _______________

WIN/LOSS ANALYSIS:
Top content in wins: _______________
Missing content in losses: _______________
Content correlation: _______________

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INSIGHT GENERATION

Content Performance Analysis

CONTENT ANALYSIS FRAMEWORK

HIGH-PERFORMING CONTENT:
Criteria: High usage + high win rate
Action: Promote and replicate

UNDERPERFORMING CONTENT:
Criteria: Low usage or low impact
Action: Improve or retire

CONTENT GAPS:
Criteria: Requested but missing
Action: Create priority content

OPTIMIZATION PRIORITIES:
1. _______________
2. _______________
3. _______________

REPORTING CADENCE:
Weekly: Usage highlights
Monthly: Full analysis
Quarterly: Strategic review

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