CMO · Dashboard · Beginner · Saves 20+ hours
Content Performance Scorecard
A dashboard for tracking content performance across engagement, SEO, and conversion metrics.
What's included
- Traffic and engagement metrics
- SEO performance tracking
- Conversion attribution
- Content ROI analysis
- Trend visualization
Best used when
- Measuring content performance
- Reporting on content ROI
- Optimizing content strategy
- Training content team
- Building content dashboards
The template
The Template
TRAFFIC & ENGAGEMENT
Monthly Traffic Summary
| Metric | This Month | Last Month | MoM Change | YoY Change |
|---|---|---|---|---|
| Total pageviews | % | % | ||
| Unique visitors | % | % | ||
| Avg time on page | % | % | ||
| Bounce rate | % | % | ||
| Pages per session | % | % |
Top Performing Content
| Rank | Content Title | Views | Avg Time | Conversions |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 |
SEO PERFORMANCE
Organic Traffic
| Metric | This Month | Goal | Status |
|---|---|---|---|
| Organic sessions | On/Off Track | ||
| Organic pageviews | |||
| New keywords ranking | |||
| Keywords page 1 |
Keyword Rankings
| Keyword | Current Rank | Previous Rank | Change | Traffic |
|---|---|---|---|---|
| +/- | ||||
CONVERSION ATTRIBUTION
Content-Attributed Leads
| Content Type | Leads | MQLs | Conv. Rate |
|---|---|---|---|
| Blog posts | % | ||
| Gated content | % | ||
| Webinars | % | ||
| Case studies | % | ||
| TOTAL | % |
Pipeline Attribution
| Metric | Value |
|---|---|
| Content-attributed pipeline | $ |
| Content-influenced pipeline | $ |
| Content-attributed revenue | $ |
CONTENT ROI
Investment vs Return
| Category | Investment | Return | ROI |
|---|---|---|---|
| Blog content | $ | $ | % |
| Gated content | $ | $ | % |
| Video content | $ | $ | % |
| TOTAL | $ | $ | % |
Content Efficiency Metrics
| Metric | This Month | Benchmark | Status |
|---|---|---|---|
| Cost per lead (content) | $ | $ | |
| Cost per MQL (content) | $ | $ | |
| Content ROI | % | % |
Frequently asked questions
What is the Content Performance Scorecard?
A dashboard for tracking content performance across engagement, SEO, and conversion metrics.
Who is the Content Performance Scorecard for?
It is built for CMOs and their teams working on Content Strategy. The AI coach adapts it to your company, stage, and goals.
How long does the Content Performance Scorecard take to use?
It saves roughly 20+ hours versus building from scratch. Our AI coach can tailor the dashboard to your situation in minutes, then hand you a step-by-step plan.
Is the Content Performance Scorecard free?
Yes. You can read the full dashboard and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Content Performance Scorecard?
The coach teaches you the framework, asks a few questions about your business, tailors the dashboard to you, and gives you measurable next steps to execute.