CMO · Template · Intermediate · Saves 25+ hours
Content Governance Policy
A policy template for governing content creation, publication, and maintenance across the organization.
What's included
- Policy Components
- Roles and responsibilities
- Approval workflows
- Quality standards
- Brand and voice guidelines
- Compliance requirements
- Process Documentation
- Content request process
- Review and approval
- Publication standards
- Archive and retirement
Best used when
- Establishing content standards
- Training content team
- Scaling content operations
- Improving content quality
- Managing multiple contributors
The template
The Template
ROLES & RESPONSIBILITIES
Content Roles
| Role | Responsibilities | Authority |
|---|---|---|
| Content Strategist | Strategy, planning, briefs | Approve briefs |
| Content Manager | Calendar, workflow, QA | Approve publication |
| Writer | Draft creation, revisions | Submit for review |
| Editor | Quality, consistency, accuracy | Approve content |
| Designer | Visual content, formatting | Design decisions |
| Subject Expert | Technical accuracy | Subject approval |
| Legal/Compliance | Risk review | Compliance approval |
RACI Matrix
| Activity | Strategist | Manager | Writer | Editor | Designer |
|---|---|---|---|---|---|
| Strategy | A | C | I | C | I |
| Brief creation | R | A | I | C | I |
| Drafting | I | I | R | I | I |
| Editing | I | I | C | R | I |
| Design | I | I | I | C | R |
| Publication | I | A | I | C | C |
R = Responsible, A = Accountable, C = Consulted, I = Informed
APPROVAL WORKFLOWS
Standard Content
Writer → Editor → Content Manager → Publish
Sensitive Content
Writer → Editor → Legal → Content Manager → Publish
Executive Content
Writer → Editor → Executive → Content Manager → Publish
QUALITY STANDARDS
Content Requirements
| Requirement | Standard |
|---|---|
| Accuracy | All facts verified, sources cited |
| Grammar | Error-free |
| Brand voice | Consistent with guidelines |
| SEO | Optimized per brief |
| Accessibility | Alt text, readable formatting |
| Legal | Compliant with all policies |
Quality Checklist
Before Submission:
- Spell-checked and proofread
- Facts verified
- Sources cited
- On-brand voice
- SEO requirements met
Before Publication:
- All approvals received
- Links tested
- Images optimized
- Metadata complete
- CTA included
CONTENT LIFECYCLE
Archive & Retirement Policy
| Trigger | Action | Timeline |
|---|---|---|
| Content >2 years old | Review for refresh | Quarterly audit |
| Traffic declining >50% | Refresh or retire | Monthly check |
| Information outdated | Update or remove | As discovered |
| No longer relevant | Archive | As determined |
Frequently asked questions
What is the Content Governance Policy?
A policy template for governing content creation, publication, and maintenance across the organization.
Who is the Content Governance Policy for?
It is built for CMOs and their teams working on Content Strategy. The AI coach adapts it to your company, stage, and goals.
How long does the Content Governance Policy take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Content Governance Policy free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Content Governance Policy?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.