CMO · Template · Intermediate · Saves 30+ hours
Competitor Content Audit Template
A structured template for auditing competitor content to identify opportunities and threats.
What's included
- Content inventory framework
- Quality assessment criteria
- Topic coverage mapping
- Performance estimation
- Gap and opportunity identification
Best used when
- Competitive analysis
- Content strategy development
- Identifying opportunities
- Quarterly planning
- New market entry
The template
The Template
COMPETITOR INVENTORY
Competitor Profile
| Competitor | ||
|---|---|---|
| Company name | ||
| Website | ||
| Blog URL | ||
| Resource library URL | ||
| Estimated content volume | ||
| Primary content types |
Content Inventory
| Content | Type | Topic | Quality (1-10) | Est. Traffic | Notes |
|---|---|---|---|---|---|
| [Title] | Blog/Ebook/etc | ||||
QUALITY ASSESSMENT
Content Quality Criteria
| Criterion | Score (1-5) | Notes |
|---|---|---|
| Depth/comprehensiveness | ||
| Writing quality | ||
| Visual design | ||
| SEO optimization | ||
| Actionability | ||
| Uniqueness | ||
| AVERAGE | /5 |
Quality Comparison
| Topic Area | Your Score | Comp A | Comp B | Leader |
|---|---|---|---|---|
| /5 | /5 | /5 | ||
TOPIC COVERAGE
Topic Matrix
| Topic | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Topic 1 | # pieces | # | # | # |
| Topic 2 | ||||
| Topic 3 | ||||
| Topic 4 |
Coverage Gaps
| Topic | Your Coverage | Best Competitor | Gap | Opportunity |
|---|---|---|---|---|
| Low/Med/High | High/Med/Low | |||
PERFORMANCE ESTIMATION
Estimated Traffic Analysis
| Competitor | Est. Organic Traffic | Top Pages | Key Topics |
|---|---|---|---|
| /mo | |||
| /mo |
Top Content by Competitor
| Competitor | Top Content Piece | Est. Traffic | Why It Works |
|---|---|---|---|
OPPORTUNITIES
Summary
| Opportunity Type | Specific Opportunity | Priority |
|---|---|---|
| Topic gap | High/Med/Low | |
| Quality opportunity | ||
| Format opportunity |
Frequently asked questions
What is the Competitor Content Audit Template?
A structured template for auditing competitor content to identify opportunities and threats.
Who is the Competitor Content Audit Template for?
It is built for CMOs and their teams working on Content Strategy. The AI coach adapts it to your company, stage, and goals.
How long does the Competitor Content Audit Template take to use?
It saves roughly 30+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the Competitor Content Audit Template free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Competitor Content Audit Template?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.