Cross-Functional · Framework · Intermediate · Saves 45+ hours
Competitive Intelligence Framework
A framework for gathering and using competitive intelligence.
What's included
- Information sources
- Collection methodology
- Analysis frameworks
- Distribution approach
- Action integration
- Update cadence
Best used when
- Strategic planning
- Product positioning
- Sales enablement
- Market analysis
Why this is Gold
Competitors move fast. This framework ensures you always know what they're doing and why it matters.
The template
The Template
COMPETITIVE INTELLIGENCE
Competitor Profile Template
COMPETITOR PROFILE
COMPANY: _______________
Last updated: _______________
OVERVIEW:
Founded: _____
Funding: $_____
Headcount: _____
HQ: _______________
PRODUCT:
Core offering: _______________
Key differentiator: _______________
Pricing: _______________
Target market: _______________
STRENGTHS:
1. _______________
2. _______________
3. _______________
WEAKNESSES:
1. _______________
2. _______________
3. _______________
RECENT MOVES:
☐ _______________
☐ _______________
☐ _______________
Competitive Tracking Checklist
INTELLIGENCE SOURCES
PUBLIC:
☐ Website and blog
☐ Press releases
☐ Job postings
☐ Social media
☐ Review sites (G2, Capterra)
☐ SEC filings (if public)
MARKET:
☐ Customer feedback
☐ Win/loss interviews
☐ Industry reports
☐ Conference presentations
☐ Analyst coverage
INTERNAL:
☐ Sales team intel
☐ Customer success feedback
☐ Support ticket themes
☐ Lost deal analysis
Competitive Comparison Matrix
| Factor | Us | Competitor A | Competitor B |
|---|---|---|---|
| Price | |||
| Core feature | |||
| Integration | |||
| Support | |||
| Market position |
Intelligence Distribution
| Audience | Content | Frequency |
|---|---|---|
| Sales | Battlecards | Real-time |
| Product | Feature comparison | Monthly |
| Marketing | Positioning updates | Quarterly |
| Leadership | Strategic summary | Quarterly |
Frequently asked questions
What is the Competitive Intelligence Framework?
A framework for gathering and using competitive intelligence.
Who is the Competitive Intelligence Framework for?
It is built for Cross-Functionals and their teams working on Analytics. The AI coach adapts it to your company, stage, and goals.
How long does the Competitive Intelligence Framework take to use?
It saves roughly 45+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Competitive Intelligence Framework free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Competitive Intelligence Framework?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.