CMO · Dashboard · Intermediate · Saves 25+ hours
Community Engagement Metrics Dashboard
A dashboard for tracking community health and engagement.
What's included
- Member growth tracking
- Engagement metrics
- Content performance
- Member value analysis
- Health score calculation
Best used when
- Managing online community
- Tracking engagement trends
- Identifying top contributors
- Measuring community ROI
- Reporting to leadership
The template
The Template
MEMBERSHIP OVERVIEW
| Metric | This Month | Last Month | Change | Target |
|---|---|---|---|---|
| Total members | +/- % | |||
| New members | +/- % | |||
| Churned members | +/- % | |||
| Net growth | +/- % | |||
| Growth rate | % | % | +/- |
ENGAGEMENT METRICS
Activity Overview
| Metric | Weekly | Monthly | Trend |
|---|---|---|---|
| Active members | |||
| % members active | % | % | |
| Posts created | |||
| Comments | |||
| Reactions | |||
| Avg. posts/member |
Engagement Tiers
| Tier | Definition | Count | % |
|---|---|---|---|
| Super Users | 10+ posts/month | ||
| Active | 3-9 posts/month | ||
| Occasional | 1-2 posts/month | ||
| Lurkers | View only | ||
| Inactive | No activity 30+ days |
CONTENT PERFORMANCE
Top Performing Content
| Rank | Post | Author | Engagement | Type |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 |
Content by Type
| Type | Posts | Avg. Engagement | Best Performers |
|---|---|---|---|
| Questions | |||
| Discussions | |||
| Resources | |||
| Announcements | |||
| Introductions |
TOP CONTRIBUTORS
| Rank | Member | Posts | Comments | Helpful Votes |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 |
COMMUNITY HEALTH SCORE
Health Indicators
| Indicator | Weight | Score (1-10) | Weighted |
|---|---|---|---|
| Member growth | 20% | /10 | |
| Active % | 25% | /10 | |
| Response time | 15% | /10 | |
| Content quality | 20% | /10 | |
| Member satisfaction | 20% | /10 | |
| Total Health Score | 100% | /10 |
Scoring Guide
| Score | Status | Action |
|---|---|---|
| 8-10 | Thriving | Scale what's working |
| 6-7 | Healthy | Optimize weak areas |
| 4-5 | At risk | Immediate attention |
| 1-3 | Critical | Major intervention |
MEMBER VALUE ANALYSIS
| Segment | Members | Avg. LTV | Conversion Rate |
|---|---|---|---|
| Community members | |||
| Non-members | |||
| Lift |
Value Metrics
| Metric | Value |
|---|---|
| Avg. time to convert (members) | days |
| Avg. time to convert (non-members) | days |
| Support ticket reduction | % |
| Referral rate (members) | % |
RESPONSE METRICS
| Metric | Target | Actual | Status |
|---|---|---|---|
| Avg. first response time | <4 hrs | ||
| Questions answered | >90% | % | |
| Resolution rate | >85% | % | |
| Member satisfaction | >4/5 |
MONTHLY TRENDS
| Month | Members | Active % | Posts | Health Score |
|---|---|---|---|---|
| Jan | % | /10 | ||
| Feb | % | /10 | ||
| Mar | % | /10 | ||
| Apr | % | /10 | ||
| May | % | /10 | ||
| Jun | % | /10 |
Frequently asked questions
What is the Community Engagement Metrics Dashboard?
A dashboard for tracking community health and engagement.
Who is the Community Engagement Metrics Dashboard for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Community Engagement Metrics Dashboard take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the dashboard to your situation in minutes, then hand you a step-by-step plan.
Is the Community Engagement Metrics Dashboard free?
Yes. You can read the full dashboard and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Community Engagement Metrics Dashboard?
The coach teaches you the framework, asks a few questions about your business, tailors the dashboard to you, and gives you measurable next steps to execute.