CMO · Playbook · Advanced · Saves 70+ hours
Community Building Playbook
A comprehensive playbook for building brand community that drives engagement and loyalty.
What's included
- Community strategy framework
- Platform selection
- Community launch plan
- Content and programming
- Moderation guidelines
- Growth strategies
- Metrics and success measurement
Best used when
- Building brand community
- Creating customer hub
- Driving engagement
- Fostering loyalty
- Industry leadership
The template
The Template
COMMUNITY STRATEGY
Community Purpose
The [Name] Community exists to [connect/empower/support]
[audience] through [peer learning/networking/resources]
to [achieve outcome].
Community Types
| Type | Best For | Platform |
|---|---|---|
| Support | Customer help | Discourse, Slack |
| Learning | Education | Circle, Slack |
| Networking | Professional connection | LinkedIn, Discord |
| Enthusiast | Brand fans | Discord, Facebook |
| Practice | Skill development | Slack, Circle |
PLATFORM SELECTION
| Platform | Cost | Control | Engagement |
|---|---|---|---|
| Slack | $ | Medium | High |
| Discord | $ | Medium | High |
| Circle | $ | High | Medium |
| Discourse | $ | High | Medium |
| Facebook Groups | Free | Low | Medium |
| Free | Low | Low |
LAUNCH PLAN
Pre-Launch
| Week | Activity |
|---|---|
| 1-2 | Define strategy, select platform |
| 3-4 | Configure platform, create structure |
| 5-6 | Recruit founding members (20-50) |
| 7-8 | Seed content, soft launch |
Launch Week
| Day | Activity |
|---|---|
| Mon | Announce to audience |
| Tue | Email campaign |
| Wed | Social push |
| Thu | Kickoff event |
| Fri | Engagement push |
CONTENT & PROGRAMMING
Weekly Schedule
| Day | Programming |
|---|---|
| Mon | Weekly prompt/question |
| Tue | Resource share |
| Wed | Member spotlight |
| Thu | Expert Q&A or office hours |
| Fri | Weekend wrap-up |
Content Types
- Discussion prompts
- AMAs with experts
- Resource sharing
- Member spotlights
- Challenges and activities
- Live events
MODERATION
Community Guidelines
- Be respectful and inclusive
- Stay on topic
- No spam or self-promotion
- Share generously
- Protect confidential information
- Report issues
Moderation Response
| Issue | Response Time | Action |
|---|---|---|
| Spam | <1 hour | Remove |
| Off-topic | <4 hours | Redirect |
| Conflict | <2 hours | Mediate |
| Violation | <1 hour | Warn/remove |
GROWTH STRATEGIES
- Invite-only exclusivity
- Referral program
- Content previews
- Event access
- Member-get-member
- Cross-promotion
METRICS
| Metric | Target |
|---|---|
| Total members | Growing |
| Active rate (30 day) | >25% |
| Posts per week | Growing |
| Response rate | >80% |
| Member NPS | >50 |
Frequently asked questions
What is the Community Building Playbook?
A comprehensive playbook for building brand community that drives engagement and loyalty.
Who is the Community Building Playbook for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the Community Building Playbook take to use?
It saves roughly 70+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the Community Building Playbook free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Community Building Playbook?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.