Cohort Analysis Framework

A framework for conducting cohort analysis.

What's included

Cohort definition
Analysis methodology
Visualization approach
Insight extraction
Action development

Best used when

Understanding retention patterns
Evaluating product changes
Analyzing customer lifetime value
Comparing acquisition channels

Why this is Gold

Averages hide the truth. Cohort analysis reveals how different customer groups actually behave over time.

The template

The Template

COHORT ANALYSIS

Cohort Definition Template

COHORT ANALYSIS SETUP

ANALYSIS GOAL: _______________
COHORT TYPE: _______________

COHORT DEFINITION:
Grouping dimension: _______________
Time period: _______________
Cohort size minimum: _____

METRIC TO TRACK:
Primary metric: _______________
Calculation: _______________
Time periods: Week 1, Week 2, Week 3...

COHORT GROUPS:
Cohort 1: _______________
Cohort 2: _______________
Cohort 3: _______________

Cohort Analysis Table

RETENTION COHORT TABLE

            | Week 0 | Week 1 | Week 2 | Week 4 | Week 8 | Week 12 |
------------|--------|--------|--------|--------|--------|---------|
Jan cohort  | 100%   |   %    |   %    |   %    |   %    |    %    |
Feb cohort  | 100%   |   %    |   %    |   %    |   %    |    %    |
Mar cohort  | 100%   |   %    |   %    |   %    |   %    |    %    |
Apr cohort  | 100%   |   %    |   %    |   %    |   %    |    %    |

INSIGHTS:
☐ Best performing cohort: _____
☐ Worst performing cohort: _____
☐ Key difference: _______________
☐ Action to take: _______________

Cohort Types

Type	Grouping	Use Case
Acquisition	Sign-up month	Retention analysis
Behavior	First action taken	Feature impact
Source	Acquisition channel	Channel quality
Segment	Customer tier	Segment comparison

Frequently asked questions

What is the Cohort Analysis Framework?

A framework for conducting cohort analysis.

Who is the Cohort Analysis Framework for?

It is built for Cross-Functionals and their teams working on Analytics. The AI coach adapts it to your company, stage, and goals.

How long does the Cohort Analysis Framework take to use?

It saves roughly 40+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.

Is the Cohort Analysis Framework free?

Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.

How does the AI coach help with the Cohort Analysis Framework?

The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.