CMO · Framework · Intermediate · Saves 25+ hours
Campaign Tagging Taxonomy
A standardized taxonomy for tagging campaigns ensuring consistent reporting and attribution.
What's included
- Tagging hierarchy
- Naming conventions
- Required vs. optional tags
- System integration
- Governance process
Best used when
- Setting up campaign tracking
- Standardizing reporting
- Training marketing team
- Attribution analysis
- New CRM/MAP implementation
The template
The Template
TAGGING HIERARCHY
Primary Tags (Required)
| Tag | Purpose | Values |
|---|---|---|
| Campaign Type | Classification | Demand Gen, ABM, Brand, Product, Events |
| Channel | Source | Email, Paid, Organic, Partner, Events |
| Funnel Stage | Targeting | TOFU, MOFU, BOFU |
| Region | Geography | NA, EMEA, APAC, LATAM, Global |
Secondary Tags (Recommended)
| Tag | Purpose | Values |
|---|---|---|
| Segment | Target audience | Enterprise, Mid-Market, SMB |
| Industry | Vertical | Tech, Financial, Healthcare, etc. |
| Product | Product line | [Your products] |
| Quarter | Timing | Q1, Q2, Q3, Q4, Evergreen |
NAMING CONVENTIONS
Campaign Name Format
[Year]-[Quarter]-[Type]-[Channel]-[Description]
Examples:
2024-Q1-DemandGen-Email-WinterNurture2024-Q2-ABM-LinkedIn-EnterpriseTargeting2024-Evergreen-Product-Organic-FeatureEducation
Rules
| Rule | Correct | Incorrect |
|---|---|---|
| No spaces | WinterNurture |
Winter Nurture |
| Title case | WinterNurture |
winternurture |
| Abbreviate consistently | DemandGen |
Demand Generation |
| Date format | 2024-Q1 |
Q1-24 |
GOVERNANCE
Tag Management
| Activity | Owner | Frequency |
|---|---|---|
| New tag requests | MarOps | As needed |
| Tag cleanup | MarOps | Quarterly |
| Naming convention enforcement | MarOps | Ongoing |
| Training | MarOps | New hire + annual |
Frequently asked questions
What is the Campaign Tagging Taxonomy?
A standardized taxonomy for tagging campaigns ensuring consistent reporting and attribution.
Who is the Campaign Tagging Taxonomy for?
It is built for CMOs and their teams working on Marketing Operations. The AI coach adapts it to your company, stage, and goals.
How long does the Campaign Tagging Taxonomy take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the framework to your situation in minutes, then hand you a step-by-step plan.
Is the Campaign Tagging Taxonomy free?
Yes. You can read the full framework and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Campaign Tagging Taxonomy?
The coach teaches you the framework, asks a few questions about your business, tailors the framework to you, and gives you measurable next steps to execute.