CRO · Toolkit · Intermediate · Saves 45+ hours
Battle Card Template System
A system for creating and maintaining competitive battle cards.
What's included
- Battle card template
- Information gathering process
- Update cadence
- Distribution approach
- Sales feedback loop
- Effectiveness measurement
Best used when
- Creating competitive content
- Enabling competitive selling
- Improving win rates
- Training on competitors
The template
The Template
BATTLE CARD TEMPLATE
Competitive Battle Card
COMPETITOR BATTLE CARD
COMPETITOR: _______________
Last updated: _______________
QUICK FACTS:
Founded: _____
Employees: _____
Funding: $_____
Target market: _______________
THEIR POSITIONING:
Tagline: "_______________"
Primary message: _______________
Target buyer: _______________
OUR ADVANTAGES:
1. _______________
Proof: _______________
2. _______________
Proof: _______________
3. _______________
Proof: _______________
THEIR ADVANTAGES:
1. _______________
Our response: _______________
2. _______________
Our response: _______________
LANDMINES TO SET:
"Ask them about..."
☐ _______________
☐ _______________
☐ _______________
WHAT THEY SAY ABOUT US:
Claim: _______________
Truth: _______________
Response: _______________
WIN STRATEGY:
☐ Lead with: _______________
☐ Emphasize: _______________
☐ Avoid: _______________
Battle Card Quick Reference
| Competitor | Our Advantage | Their Advantage | Win Strategy |
|---|---|---|---|
Frequently asked questions
What is the Battle Card Template System?
A system for creating and maintaining competitive battle cards.
Who is the Battle Card Template System for?
It is built for CROs and their teams working on Sales Enablement. The AI coach adapts it to your company, stage, and goals.
How long does the Battle Card Template System take to use?
It saves roughly 45+ hours versus building from scratch. Our AI coach can tailor the toolkit to your situation in minutes, then hand you a step-by-step plan.
Is the Battle Card Template System free?
Yes. You can read the full toolkit and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the Battle Card Template System?
The coach teaches you the framework, asks a few questions about your business, tailors the toolkit to you, and gives you measurable next steps to execute.