CMO · Template · Beginner · Saves 25+ hours
B2B Influencer Identification Scorecard
A scorecard for evaluating potential B2B influencer partners.
What's included
- Relevance scoring
- Reach and engagement metrics
- Audience alignment assessment
- Brand fit evaluation
- Partnership potential scoring
Best used when
- Evaluating influencer fit
- Comparing candidates
- Making partnership decisions
- Building influencer database
- Reporting on selections
The template
The Template
INFLUENCER EVALUATION SCORECARD
Influencer Profile
| Field | Data |
|---|---|
| Name | |
| Platform(s) | |
| Followers | |
| Niche/Topic | |
| Website/Newsletter | |
| Contact info |
SCORING CRITERIA
1. Relevance (25 points)
| Criterion | Score (1-5) | Weight | Total |
|---|---|---|---|
| Topic alignment | x2 | /10 | |
| Audience match | x2 | /10 | |
| Industry expertise | x1 | /5 | |
| Subtotal | /25 |
2. Reach & Engagement (25 points)
| Criterion | Score (1-5) | Weight | Total |
|---|---|---|---|
| Follower count | x1 | /5 | |
| Engagement rate | x2 | /10 | |
| Content frequency | x1 | /5 | |
| Growth trend | x1 | /5 | |
| Subtotal | /25 |
3. Content Quality (20 points)
| Criterion | Score (1-5) | Weight | Total |
|---|---|---|---|
| Production value | x1 | /5 | |
| Thought depth | x2 | /10 | |
| Originality | x1 | /5 | |
| Subtotal | /20 |
4. Brand Fit (20 points)
| Criterion | Score (1-5) | Weight | Total |
|---|---|---|---|
| Values alignment | x2 | /10 | |
| Tone/style match | x1 | /5 | |
| Past partnerships | x1 | /5 | |
| Subtotal | /20 |
5. Partnership Potential (10 points)
| Criterion | Score (1-5) | Weight | Total |
|---|---|---|---|
| Responsiveness | x1 | /5 | |
| Professionalism | x1 | /5 | |
| Subtotal | /10 |
TOTAL SCORE
| Section | Score |
|---|---|
| Relevance | /25 |
| Reach & Engagement | /25 |
| Content Quality | /20 |
| Brand Fit | /20 |
| Partnership Potential | /10 |
| TOTAL | /100 |
Score Interpretation
| Score | Recommendation |
|---|---|
| 80-100 | Strong fit - pursue |
| 60-79 | Good fit - consider |
| 40-59 | Marginal - review |
| <40 | Not recommended |
Frequently asked questions
What is the B2B Influencer Identification Scorecard?
A scorecard for evaluating potential B2B influencer partners.
Who is the B2B Influencer Identification Scorecard for?
It is built for CMOs and their teams working on Social Media. The AI coach adapts it to your company, stage, and goals.
How long does the B2B Influencer Identification Scorecard take to use?
It saves roughly 25+ hours versus building from scratch. Our AI coach can tailor the template to your situation in minutes, then hand you a step-by-step plan.
Is the B2B Influencer Identification Scorecard free?
Yes. You can read the full template and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the B2B Influencer Identification Scorecard?
The coach teaches you the framework, asks a few questions about your business, tailors the template to you, and gives you measurable next steps to execute.